SEOUL COMMERCIAL AREA

압구정역 Developed area

Gangnam-gu (강남구) 신사동· Area 251,746 m² · Area code 3120188 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14.7M▼ -9.3% YoY
Stores4±0.0% YoY
Sales per store₩3.7M▼ -9.3% YoY

Reading this area Against a year earlier, estimated sales -9.3%, stores 0.0% and sales per store -9.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.5%
Stores▲ +33.3%
Sales per store▼ -45.6%
Market size
Estimated sales (quarter)
₩14.7M
vs 2024Q4
-9.3%
Estimated transactions
811
Per-store economics
Estimated sales per store
₩3.7M
vs a year ago
-9.3%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.4M – ₩27.3M
20212022202320242025
₩20.2M₩14.7M
Stores3 – 4
20212022202320242025
34
Sales per store₩3.1M – ₩9.1M
20212022202320242025
₩6.7M₩3.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩14.9M₩14.7M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩5M₩3.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1135%
  • 11–1426%
  • 14–1728%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s25%
  • 40s15%
  • 50s29%
  • 60+24%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon12%
  • Tue16%
  • Wed23%
  • Thu18%
  • Fri19%
  • Sat13%
  • Sun0%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩14.7M-9.3%40.0%₩3.7M-9.3%000%Sales↓ · Stores→ · Per store↓
2025Q3₩15.4M+0.3%40.0%₩3.9M+0.3%000%Sales→ · Stores→ · Per store→
2025Q2₩12.4M-23.3%4+33.3%₩3.1M-42.5%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩13.5M-9.8%4+33.3%₩3.4M-32.3%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩16.2M-10.6%4+33.3%₩4M-33.0%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩15.4M-17.0%4+33.3%₩3.8M-37.8%100%Sales↓ · Stores↑ · Per store↓
2024Q2₩16.2M-21.3%30.0%₩5.4M-21.3%000%Sales↓ · Stores→ · Per store↓
2024Q1₩14.9M-37.3%30.0%₩5M-37.3%000%Sales↓ · Stores→ · Per store↓
2023Q4₩18.1M-32.1%30.0%₩6M-32.1%000%Sales↓ · Stores→ · Per store↓
2023Q3₩18.5M-32.2%30.0%₩6.2M-32.2%000%Sales↓ · Stores→ · Per store↓
2023Q2₩20.6M-20.8%30.0%₩6.9M-20.8%000%Sales↓ · Stores→ · Per store↓
2023Q1₩23.8M+53.6%30.0%₩7.9M+53.6%000%Sales↑ · Stores→ · Per store↑
2022Q4₩26.7M+31.7%30.0%₩8.9M+31.7%000%Sales↑ · Stores→ · Per store↑
2022Q3₩27.3M+27.8%30.0%₩9.1M+27.8%000%Sales↑ · Stores→ · Per store↑
2022Q2₩26M+8.2%30.0%₩8.7M+8.2%000%Sales↑ · Stores→ · Per store↑
2022Q1₩15.5M-23.6%30.0%₩5.2M-23.6%000%Sales↓ · Stores→ · Per store↓
2021Q4₩20.3M3₩6.8M000%
2021Q3₩21.4M3₩7.1M000%
2021Q2₩24M3₩8M000%
2021Q1₩20.2M3₩6.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.