SEOUL COMMERCIAL AREA

압구정역 Developed area

Gangnam-gu (강남구) 신사동· Area 251,746 m² · Area code 3120188 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩296.5M▲ +15.4% YoY
Stores2±0.0% YoY
Sales per store₩148.3M▲ +15.4% YoY

Reading this area Estimated sales rose 15.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 15.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +315.3%
Stores▼ -60.0%
Sales per store▲ +938.3%
Market size
Estimated sales (quarter)
₩296.5M
vs 2024Q4
+15.4%
Estimated transactions
4,334
Per-store economics
Estimated sales per store
₩148.3M
vs a year ago
+15.4%
Per transaction
₩68K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩71.4M – ₩324.6M
20212022202320242025
₩71.4M₩296.5M
Stores2 – 5
20212022202320242025
52
Sales per store₩14.3M – ₩162.3M
20212022202320242025
₩14.3M₩148.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share80% – 250%
20212022202320242025
80%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
150% (3/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩254.9M₩296.5M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩127.5M₩148.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2126%
  • 21–2452%
Age
  • 10s0%
  • 20s13%
  • 30s25%
  • 40s22%
  • 50s22%
  • 60+18%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon12%
  • Tue11%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat13%
  • Sun9%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩296.5M+15.4%20.0%₩148.3M+15.4%00150%Growing
2025Q3₩322M-0.8%20.0%₩161M-0.8%00150%Mixed
2025Q2₩322.3M-0.2%20.0%₩161.2M-0.2%00150%Mixed
2025Q1₩217M-14.9%20.0%₩108.5M-14.9%00150%Mixed
2024Q4₩256.9M-8.0%20.0%₩128.4M-8.0%00150%Mixed
2024Q3₩324.6M+85.1%20.0%₩162.3M+85.1%00150%Growing
2024Q2₩323.1M+120.6%20.0%₩161.5M+120.6%02150%Growing
2024Q1₩254.9M+68.7%2-33.3%₩127.5M+153.0%00250%Mixed
2023Q4₩279.1M+36.5%2-33.3%₩139.6M+104.8%10250%Mixed
2023Q3₩175.4M-4.2%20.0%₩87.7M-4.2%01200%Mixed
2023Q2₩146.5M-13.0%2-33.3%₩73.2M+30.5%01250%Shrinking
2023Q1₩151.2M+47.1%30.0%₩50.4M+47.1%00167%Growing
2022Q4₩204.4M+116.6%3-25.0%₩68.1M+188.8%10167%Mixed
2022Q3₩183.2M+108.2%2-60.0%₩91.6M+420.5%01250%Mixed
2022Q2₩168.4M+33.4%3-40.0%₩56.1M+122.3%00167%Mixed
2022Q1₩102.7M+43.9%3-40.0%₩34.2M+139.8%01167%Mixed
2021Q4₩94.4M4₩23.6M11125%
2021Q3₩88M5₩17.6M0080%
2021Q2₩126.3M5₩25.3M0080%
2021Q1₩71.4M5₩14.3M0080%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.