SEOUL COMMERCIAL AREA

서울세관 Developed area

Gangnam-gu (강남구) 논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩416.4M▲ +2.3% YoY
Stores6±0.0% YoY
Sales per store₩69.4M▲ +2.3% YoY

Reading this area Against a year earlier, estimated sales +2.3%, stores 0.0% and sales per store +2.3% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.4%
Stores±0.0%
Sales per store▲ +3.4%
Market size
Estimated sales (quarter)
₩416.4M
vs 2024Q4
+2.3%
Estimated transactions
3,604
Per-store economics
Estimated sales per store
₩69.4M
vs a year ago
+2.3%
Per transaction
₩116K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩326.1M – ₩826.1M
20212022202320242025
₩402.9M₩416.4M
Stores5 – 7
20212022202320242025
66
Sales per store₩54.3M – ₩137.7M
20212022202320242025
₩67.1M₩69.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩375M₩416.4M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩75M₩69.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1435%
  • 14–1714%
  • 17–2148%
  • 21–243%
Age
  • 10s1%
  • 20s8%
  • 30s21%
  • 40s28%
  • 50s27%
  • 60+16%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon10%
  • Tue15%
  • Wed18%
  • Thu12%
  • Fri14%
  • Sat17%
  • Sun13%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩416.4M+2.3%60.0%₩69.4M+2.3%000%Sales→ · Stores→ · Per store→
2025Q3₩405.7M+24.4%60.0%₩67.6M+24.4%000%Sales↑ · Stores→ · Per store↑
2025Q2₩347M-17.1%60.0%₩57.8M-17.1%000%Sales↓ · Stores→ · Per store↓
2025Q1₩397M+5.9%6+20.0%₩66.2M-11.8%000%Sales↑ · Stores↑ · Per store↓
2024Q4₩407.2M+9.8%60.0%₩67.9M+9.8%000%Sales↑ · Stores→ · Per store↑
2024Q3₩326.1M-12.1%60.0%₩54.3M-12.1%000%Sales↓ · Stores→ · Per store↓
2024Q2₩418.4M+12.3%60.0%₩69.7M+12.3%100%Sales↑ · Stores→ · Per store↑
2024Q1₩375M-12.0%5-16.7%₩75M+5.6%010%Sales↓ · Stores↓ · Per store↑
2023Q4₩370.7M-54.3%6-14.3%₩61.8M-46.7%000%Sales↓ · Stores↓ · Per store↓
2023Q3₩371.1M-55.1%60.0%₩61.9M-55.1%000%Sales↓ · Stores→ · Per store↓
2023Q2₩372.7M-54.1%60.0%₩62.1M-54.1%000%Sales↓ · Stores→ · Per store↓
2023Q1₩426.1M-39.1%60.0%₩71M-39.1%120%Sales↓ · Stores→ · Per store↓
2022Q4₩811.3M+95.2%7+16.7%₩115.9M+67.3%100%Sales↑ · Stores↑ · Per store↑
2022Q3₩826.1M+117.9%60.0%₩137.7M+117.9%000%Sales↑ · Stores→ · Per store↑
2022Q2₩812M+69.8%60.0%₩135.3M+69.8%000%Sales↑ · Stores→ · Per store↑
2022Q1₩700.1M+73.8%60.0%₩116.7M+73.8%110%Sales↑ · Stores→ · Per store↑
2021Q4₩415.6M6₩69.3M000%
2021Q3₩379.1M6₩63.2M000%
2021Q2₩478.3M6₩79.7M000%
2021Q1₩402.9M6₩67.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.