SEOUL COMMERCIAL AREA

서울세관 발달상권

강남구논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩285.6M▼ -25.2% YoY
Stores3▼ -25.0% YoY
Sales per store₩95.2M▼ -0.3% YoY

Reading this area Estimated sales fell 25.2% from a year earlier and stores fell 25.0%. Sales per store are about the same at -0.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.0%
Stores▼ -40.0%
Sales per store▲ +21.7%
Market size
Estimated sales (quarter)
₩285.6M
vs 2024Q4
-25.2%
Estimated transactions
1,132
Per-store economics
Estimated sales per store
₩95.2M
vs a year ago
-0.3%
Per transaction
₩252K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩166.7M – ₩728.5M
20212022202320242025
₩391M₩285.6M
Stores3 – 5
20212022202320242025
53
Sales per store₩41.7M – ₩145.7M
20212022202320242025
₩78.2M₩95.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.2%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩227.3M₩285.6M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩56.8M₩95.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1439%
  • 14–1728%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s8%
  • 40s20%
  • 50s39%
  • 60+31%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon5%
  • Tue19%
  • Wed17%
  • Thu5%
  • Fri35%
  • Sat14%
  • Sun5%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩285.6M-25.2%3-25.0%₩95.2M-0.3%000%Shrinking
2025Q3₩393.6M+29.8%3-25.0%₩131.2M+73.0%010%Mixed
2025Q2₩452.7M+171.5%40.0%₩113.2M+171.5%000%Growing
2025Q1₩311.1M+36.9%40.0%₩77.8M+36.9%000%Growing
2024Q4₩382M+38.0%40.0%₩95.5M+38.0%000%Growing
2024Q3₩303.4M+11.4%40.0%₩75.8M+11.4%000%Growing
2024Q2₩166.7M-45.6%40.0%₩41.7M-45.6%000%Mixed
2024Q1₩227.3M+7.2%4-20.0%₩56.8M+33.9%000%Mixed
2023Q4₩276.7M-62.0%4-20.0%₩69.2M-52.5%000%Shrinking
2023Q3₩272.4M-56.6%4-20.0%₩68.1M-45.7%000%Shrinking
2023Q2₩306.7M-31.4%4-20.0%₩76.7M-14.2%010%Shrinking
2023Q1₩212.1M-25.8%50.0%₩42.4M-25.8%000%Mixed
2022Q4₩728.5M+62.5%50.0%₩145.7M+62.5%000%Growing
2022Q3₩627.6M+15.3%50.0%₩125.5M+15.3%000%Growing
2022Q2₩446.9M-7.3%50.0%₩89.4M-7.3%000%Mixed
2022Q1₩285.9M-26.9%50.0%₩57.2M-26.9%000%Mixed
2021Q4₩448.3M5₩89.7M000%
2021Q3₩544.2M5₩108.8M110%
2021Q2₩482.2M5₩96.4M000%
2021Q1₩391M5₩78.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.