SEOUL COMMERCIAL AREA

서울세관 Developed area

Gangnam-gu (강남구) 논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩282M▼ -30.8% YoY
Stores8±0.0% YoY
Sales per store₩35.3M▼ -30.8% YoY

Reading this area Against a year earlier, estimated sales -30.8%, stores 0.0% and sales per store -30.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.0%
Stores▲ +33.3%
Sales per store▼ -24.2%
Market size
Estimated sales (quarter)
₩282M
vs 2024Q4
-30.8%
Estimated transactions
2,078
Per-store economics
Estimated sales per store
₩35.3M
vs a year ago
-30.8%
Per transaction
₩136K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩279.2M – ₩554.7M
20212022202320242025
₩279.2M₩282M
Stores5 – 8
20212022202320242025
68
Sales per store₩35.3M – ₩110.9M
20212022202320242025
₩46.5M₩35.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩483.4M₩282M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩80.6M₩35.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–146%
  • 14–1738%
  • 17–2149%
  • 21–244%
Age
  • 10s0%
  • 20s1%
  • 30s37%
  • 40s35%
  • 50s18%
  • 60+9%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon16%
  • Tue20%
  • Wed15%
  • Thu14%
  • Fri25%
  • Sat8%
  • Sun1%
Gender
  • Male85%
  • Female15%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩282M-30.8%80.0%₩35.3M-30.8%000%Sales↓ · Stores→ · Per store↓
2025Q3₩282M-17.4%80.0%₩35.3M-17.4%000%Sales↓ · Stores→ · Per store↓
2025Q2₩322.4M-20.1%8+33.3%₩40.3M-40.1%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩339.4M-29.8%8+33.3%₩42.4M-47.3%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩407.6M-16.0%8+33.3%₩51M-37.0%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩341.4M-27.4%8+60.0%₩42.7M-54.6%200%Sales↓ · Stores↑ · Per store↓
2024Q2₩403.6M-27.2%6+20.0%₩67.3M-39.4%000%Sales↓ · Stores↑ · Per store↓
2024Q1₩483.4M+23.1%6+20.0%₩80.6M+2.6%000%Sales↑ · Stores↑ · Per store→
2023Q4₩485.3M+60.2%60.0%₩80.9M+60.2%100%Sales↑ · Stores→ · Per store↑
2023Q3₩470.1M+55.5%50.0%₩94M+55.5%000%Sales↑ · Stores→ · Per store↑
2023Q2₩554.7M+22.7%5-28.6%₩110.9M+71.8%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩392.6M+29.7%5-16.7%₩78.5M+55.7%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩303M-33.0%60.0%₩50.5M-33.0%100%Sales↓ · Stores→ · Per store↓
2022Q3₩302.4M-33.1%5-16.7%₩60.5M-19.7%020%Sales↓ · Stores↓ · Per store↓
2022Q2₩452.1M+19.7%7+16.7%₩64.6M+2.6%100%Sales↑ · Stores↑ · Per store→
2022Q1₩302.6M+8.4%60.0%₩50.4M+8.4%000%Sales↑ · Stores→ · Per store↑
2021Q4₩452.2M6₩75.4M000%
2021Q3₩452.1M6₩75.4M000%
2021Q2₩377.7M6₩63M000%
2021Q1₩279.2M6₩46.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.