SEOUL COMMERCIAL AREA

서울세관 Developed area

Gangnam-gu (강남구) 논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩144M±0.0% YoY
Stores4▼ -20.0% YoY
Sales per store₩36M▲ +25.0% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at 0.0%, so sales per store rose 25.0%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.0%
Stores±0.0%
Sales per store▼ -6.0%
Market size
Estimated sales (quarter)
₩144M
vs 2024Q4
0.0%
Estimated transactions
26,689
Per-store economics
Estimated sales per store
₩36M
vs a year ago
+25.0%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩144M – ₩159.6M
20212022202320242025
₩153.1M₩144M
Stores4 – 5
20212022202320242025
44
Sales per store₩28.8M – ₩38.3M
20212022202320242025
₩38.3M₩36M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share40% – 50%
20212022202320242025
50%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
50% (2/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (17%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩144M₩144M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩36M₩36M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1446%
  • 14–1717%
  • 17–2114%
  • 21–242%
Age
  • 10s0%
  • 20s20%
  • 30s38%
  • 40s23%
  • 50s14%
  • 60+5%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon14%
  • Tue16%
  • Wed19%
  • Thu17%
  • Fri17%
  • Sat9%
  • Sun8%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩144M0.0%4-20.0%₩36M+25.0%0150%Sales→ · Stores↓ · Per store↑
2025Q3₩144M0.0%5+25.0%₩28.8M-20.0%0040%Sales→ · Stores↑ · Per store↓
2025Q2₩144M0.0%5+25.0%₩28.8M-20.0%0040%Sales→ · Stores↑ · Per store↓
2025Q1₩144M0.0%5+25.0%₩28.8M-20.0%0040%Sales→ · Stores↑ · Per store↓
2024Q4₩144M0.0%5+25.0%₩28.8M-20.0%1040%Sales→ · Stores↑ · Per store↓
2024Q3₩144M0.0%40.0%₩36M0.0%0050%Sales→ · Stores→ · Per store→
2024Q2₩144M0.0%40.0%₩36M0.0%0050%Sales→ · Stores→ · Per store→
2024Q1₩144M0.0%40.0%₩36M0.0%0050%Sales→ · Stores→ · Per store→
2023Q4₩144M0.0%40.0%₩36M0.0%0050%Sales→ · Stores→ · Per store→
2023Q3₩144M0.0%4-20.0%₩36M+25.0%0050%Sales→ · Stores↓ · Per store↑
2023Q2₩144M0.0%40.0%₩36M0.0%0050%Sales→ · Stores→ · Per store→
2023Q1₩144M0.0%40.0%₩36M0.0%0050%Sales→ · Stores→ · Per store→
2022Q4₩144M-8.4%4-20.0%₩36M+14.6%0150%Sales↓ · Stores↓ · Per store↑
2022Q3₩144M-2.9%50.0%₩28.8M-2.9%1040%Sales→ · Stores→ · Per store→
2022Q2₩144M-9.8%4-20.0%₩36M+12.8%0050%Sales↓ · Stores↓ · Per store↑
2022Q1₩144M-6.0%40.0%₩36M-6.0%0150%Sales↓ · Stores→ · Per store↓
2021Q4₩157.1M5₩31.4M0040%
2021Q3₩148.3M5₩29.7M0040%
2021Q2₩159.6M5₩31.9M1040%
2021Q1₩153.1M4₩38.3M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.