SEOUL COMMERCIAL AREA

서울세관 발달상권

강남구논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩148.4M▲ +26.1% YoY
Stores6±0.0% YoY
Sales per store₩24.7M▲ +26.1% YoY

Reading this area Estimated sales rose 26.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 26.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.8%
Stores±0.0%
Sales per store▲ +31.8%
Market size
Estimated sales (quarter)
₩148.4M
vs 2024Q4
+26.1%
Estimated transactions
1,456
Per-store economics
Estimated sales per store
₩24.7M
vs a year ago
+26.1%
Per transaction
₩102K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.5M – ₩326.2M
20212022202320242025
₩112.6M₩148.4M
Stores6 – 6
20212022202320242025
66
Sales per store₩12.2M – ₩54.4M
20212022202320242025
₩18.8M₩24.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩236.8M₩148.4M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩39.5M₩24.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1414%
  • 14–1753%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s16%
  • 40s10%
  • 50s34%
  • 60+35%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon28%
  • Tue17%
  • Wed5%
  • Thu21%
  • Fri28%
  • Sat0%
  • Sun0%
Gender
  • Male96%
  • Female4%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩148.4M+26.1%60.0%₩24.7M+26.1%000%Growing
2025Q3₩221M-32.2%60.0%₩36.8M-32.2%000%Mixed
2025Q2₩259.8M-17.9%60.0%₩43.3M-17.9%000%Mixed
2025Q1₩185.3M-21.8%60.0%₩30.9M-21.8%000%Mixed
2024Q4₩117.8M-26.4%60.0%₩19.6M-26.4%000%Mixed
2024Q3₩326.2M+103.0%60.0%₩54.4M+103.0%000%Growing
2024Q2₩316.6M+267.9%60.0%₩52.8M+267.9%000%Growing
2024Q1₩236.8M+56.5%60.0%₩39.5M+56.5%000%Growing
2023Q4₩160M-44.5%60.0%₩26.7M-44.5%000%Mixed
2023Q3₩160.7M-4.0%60.0%₩26.8M-4.0%000%Mixed
2023Q2₩86.1M-18.4%60.0%₩14.3M-18.4%000%Mixed
2023Q1₩151.3M+37.4%60.0%₩25.2M+37.4%000%Growing
2022Q4₩288M+291.9%60.0%₩48M+291.9%000%Growing
2022Q3₩167.3M+13.1%60.0%₩27.9M+13.1%000%Growing
2022Q2₩105.5M-16.8%60.0%₩17.6M-16.8%000%Mixed
2022Q1₩110.1M-2.2%60.0%₩18.4M-2.2%000%Mixed
2021Q4₩73.5M6₩12.2M000%
2021Q3₩148M6₩24.7M000%
2021Q2₩126.8M6₩21.1M000%
2021Q1₩112.6M6₩18.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.