SEOUL COMMERCIAL AREA

서울세관 발달상권

강남구논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩453.8M▼ -7.4% YoY
Stores8±0.0% YoY
Sales per store₩56.7M▼ -7.4% YoY

Reading this area Against a year earlier, estimated sales -7.4%, stores 0.0% and sales per store -7.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.4%
Stores▲ +33.3%
Sales per store▼ -29.8%
Market size
Estimated sales (quarter)
₩453.8M
vs 2024Q4
-7.4%
Estimated transactions
17,541
Per-store economics
Estimated sales per store
₩56.7M
vs a year ago
-7.4%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩453.8M – ₩662.7M
20212022202320242025
₩485.1M₩453.8M
Stores6 – 9
20212022202320242025
68
Sales per store₩56M – ₩82.8M
20212022202320242025
₩80.8M₩56.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩541.2M₩453.8M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩67.7M₩56.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1438%
  • 14–1724%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s51%
  • 40s23%
  • 50s9%
  • 60+12%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon19%
  • Tue15%
  • Wed15%
  • Thu13%
  • Fri20%
  • Sat16%
  • Sun1%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩453.8M-7.4%80.0%₩56.7M-7.4%000%Mixed
2025Q3₩470.9M-28.9%80.0%₩58.9M-28.9%000%Mixed
2025Q2₩540.8M+1.6%80.0%₩67.6M+1.6%000%Mixed
2025Q1₩502.4M-7.2%80.0%₩62.8M-7.2%000%Mixed
2024Q4₩490.2M-2.8%8-11.1%₩61.3M+9.4%000%Possible recovery
2024Q3₩662.7M+20.8%80.0%₩82.8M+20.8%000%Growing
2024Q2₩532.3M+9.2%80.0%₩66.5M+9.2%000%Growing
2024Q1₩541.2M+14.0%80.0%₩67.7M+14.0%010%Growing
2023Q4₩504.1M+0.0%9+12.5%₩56M-11.1%100%Possible crowding
2023Q3₩548.4M+4.6%80.0%₩68.6M+4.6%110%Growing
2023Q2₩487.5M-10.3%80.0%₩60.9M-10.3%000%Mixed
2023Q1₩474.9M-24.2%80.0%₩59.4M-24.2%000%Mixed
2022Q4₩503.9M-16.3%80.0%₩63M-16.3%000%Mixed
2022Q3₩524.4M-1.4%80.0%₩65.5M-1.4%000%Mixed
2022Q2₩543.7M+5.8%8+14.3%₩68M-7.5%000%Competition inflow
2022Q1₩626.4M+29.1%8+33.3%₩78.3M-3.1%000%Competition inflow
2021Q4₩602M8₩75.2M000%
2021Q3₩531.8M8₩66.5M100%
2021Q2₩514.1M7₩73.4M100%
2021Q1₩485.1M6₩80.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.