SEOUL COMMERCIAL AREA

서울세관 Developed area

Gangnam-gu (강남구) 논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩82.2MYoY
Stores4▲ +33.3% YoY
Sales per store₩20.5MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -38.7%
Stores±0.0%
Sales per store▼ -38.7%
Market size
Estimated sales (quarter)
₩82.2M
vs 2024Q4
Estimated transactions
8,605
Per-store economics
Estimated sales per store
₩20.5M
vs a year ago
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.7M – ₩148.9M
20212022202320242025
₩134M₩82.2M
Stores3 – 6
20212022202320242025
44
Sales per store₩565K – ₩35.5M
20212022202320242025
₩33.5M₩20.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share17% – 33%
20212022202320242025
25%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩54.6M₩82.2M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩18.2M₩20.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1465%
  • 14–179%
  • 17–2123%
  • 21–241%
Age
  • 10s0%
  • 20s17%
  • 30s54%
  • 40s19%
  • 50s8%
  • 60+2%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon24%
  • Tue18%
  • Wed22%
  • Thu20%
  • Fri16%
  • Sat0%
  • Sun0%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩82.2M4+33.3%₩20.5M0025%
2025Q3₩48M+96.7%4+33.3%₩12M+47.6%1025%Sales↑ · Stores↑ · Per store↑
2025Q2₩1.7M-96.4%3-25.0%₩565K-95.2%1133%Sales↓ · Stores↓ · Per store↓
2025Q130.0%0033%
2024Q43-25.0%0033%
2024Q3₩24.4M-80.1%3-25.0%₩8.1M-73.4%0133%Sales↓ · Stores↓ · Per store↓
2024Q2₩47.4M-47.5%4-20.0%₩11.8M-34.4%1025%Sales↓ · Stores↓ · Per store↓
2024Q1₩54.6M-40.6%3-50.0%₩18.2M+18.8%0133%Sales↓ · Stores↓ · Per store↑
2023Q4₩90.3M-39.4%4-20.0%₩22.6M-24.2%0025%Sales↓ · Stores↓ · Per store↓
2023Q3₩122.3M-7.5%4-20.0%₩30.6M+15.6%0125%Sales↓ · Stores↓ · Per store↑
2023Q2₩90.3M-34.6%50.0%₩18.1M-34.6%0120%Sales↓ · Stores→ · Per store↓
2023Q1₩92M+0.2%6+20.0%₩15.3M-16.5%1017%Sales→ · Stores↑ · Per store↓
2022Q4₩148.9M+34.6%50.0%₩29.8M+34.6%0020%Sales↑ · Stores→ · Per store↑
2022Q3₩132.2M+34.3%5+25.0%₩26.4M+7.5%0020%Sales↑ · Stores↑ · Per store↑
2022Q2₩138.1M-2.7%5+25.0%₩27.6M-22.1%0020%Sales→ · Stores↑ · Per store↓
2022Q1₩91.9M-31.5%5+25.0%₩18.4M-45.2%0020%Sales↓ · Stores↑ · Per store↓
2021Q4₩110.6M5₩22.1M1020%
2021Q3₩98.4M4₩24.6M0025%
2021Q2₩141.9M4₩35.5M0025%
2021Q1₩134M4₩33.5M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.