SEOUL COMMERCIAL AREA

서울세관 발달상권

강남구논현2동· Area 185,480 m² · Area code 3120196 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩631.5M▼ -30.8% YoY
Stores11±0.0% YoY
Sales per store₩57.4M▼ -30.8% YoY

Reading this area Against a year earlier, estimated sales -30.8%, stores 0.0% and sales per store -30.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +107.9%
Stores▲ +37.5%
Sales per store▲ +51.2%
Market size
Estimated sales (quarter)
₩631.5M
vs 2024Q4
-30.8%
Estimated transactions
2,517
Per-store economics
Estimated sales per store
₩57.4M
vs a year ago
-30.8%
Per transaction
₩251K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩303.7M – ₩1,669.2M
20212022202320242025
₩303.7M₩631.5M
Stores8 – 11
20212022202320242025
811
Sales per store₩36.9M – ₩151.7M
20212022202320242025
₩38M₩57.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,251.2M₩631.5M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩125.1M₩57.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1154%
  • 11–1421%
  • 14–1724%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s19%
  • 30s23%
  • 40s11%
  • 50s18%
  • 60+29%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon23%
  • Tue24%
  • Wed17%
  • Thu4%
  • Fri28%
  • Sat4%
  • Sun0%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩631.5M-30.8%110.0%₩57.4M-30.8%000%Mixed
2025Q3₩406M-75.7%110.0%₩36.9M-75.7%000%Mixed
2025Q2₩454.6M-58.7%110.0%₩41.3M-58.7%000%Mixed
2025Q1₩976.9M-21.9%11+10.0%₩88.8M-29.0%000%Possible crowding
2024Q4₩912.5M-11.3%11+10.0%₩83M-19.3%000%Possible crowding
2024Q3₩1,669.2M+198.3%11+10.0%₩151.7M+171.1%000%Growing
2024Q2₩1,101M+59.6%11+10.0%₩100.1M+45.1%100%Growing
2024Q1₩1,251.2M+95.4%100.0%₩125.1M+95.4%000%Growing
2023Q4₩1,028.5M+86.9%100.0%₩102.8M+86.9%000%Growing
2023Q3₩559.7M-17.5%100.0%₩56M-17.5%000%Mixed
2023Q2₩689.7M-45.6%100.0%₩69M-45.6%000%Mixed
2023Q1₩640.3M-40.2%100.0%₩64M-40.2%000%Mixed
2022Q4₩550.4M+11.7%100.0%₩55M+11.7%000%Growing
2022Q3₩678.3M-46.2%10+11.1%₩67.8M-51.6%000%Possible crowding
2022Q2₩1,268.1M+23.0%10+11.1%₩126.8M+10.7%000%Growing
2022Q1₩1,071.1M+252.7%10+25.0%₩107.1M+182.1%000%Growing
2021Q4₩492.7M10₩49.3M100%
2021Q3₩1,260.2M9₩140M000%
2021Q2₩1,030.9M9₩114.5M100%
2021Q1₩303.7M8₩38M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.