SEOUL COMMERCIAL AREA

코엑스 발달상권

강남구삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,053.5M▼ -15.6% YoY
Stores23±0.0% YoY
Sales per store₩132.8M▼ -15.6% YoY

Reading this area Against a year earlier, estimated sales -15.6%, stores 0.0% and sales per store -15.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +79.2%
Stores▼ -20.7%
Sales per store▲ +125.9%
Market size
Estimated sales (quarter)
₩3,053.5M
vs 2024Q4
-15.6%
Estimated transactions
32,498
Per-store economics
Estimated sales per store
₩132.8M
vs a year ago
-15.6%
Per transaction
₩94K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,523.2M – ₩4,205M
20212022202320242025
₩1,704.3M₩3,053.5M
Stores23 – 29
20212022202320242025
2923
Sales per store₩56.4M – ₩161.7M
20212022202320242025
₩58.8M₩132.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share48% – 60%
20212022202320242025
48%57%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
0.0%
Franchise share
57% (13/23)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,863.7M₩3,053.5M
Stores 2024 Q1 → 2025 Q4
2423
Sales per store 2024 Q1 → 2025 Q4
₩119.3M₩132.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1436%
  • 14–1729%
  • 17–2130%
  • 21–244%
Age
  • 10s0%
  • 20s8%
  • 30s36%
  • 40s15%
  • 50s12%
  • 60+28%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon10%
  • Tue8%
  • Wed12%
  • Thu14%
  • Fri16%
  • Sat23%
  • Sun17%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,053.5M-15.6%230.0%₩132.8M-15.6%0057%Mixed
2025Q3₩3,549.6M+47.6%230.0%₩154.3M+47.6%0057%Growing
2025Q2₩2,063.8M-19.6%230.0%₩89.7M-19.6%0057%Mixed
2025Q1₩1,983.9M-30.7%23-4.2%₩86.3M-27.7%1157%Shrinking
2024Q4₩3,616.6M-14.0%23-11.5%₩157.2M-2.8%1057%Shrinking
2024Q3₩2,404.3M-16.6%23-11.5%₩104.5M-5.7%0052%Shrinking
2024Q2₩2,565.8M-5.4%23-14.8%₩111.6M+11.1%0252%Shrinking
2024Q1₩2,863.7M-7.3%24-11.1%₩119.3M+4.3%0354%Shrinking
2023Q4₩4,205M+23.7%260.0%₩161.7M+23.7%0054%Growing
2023Q3₩2,882.7M-2.1%260.0%₩110.9M-2.1%1254%Mixed
2023Q2₩2,711.4M+1.7%27+8.0%₩100.4M-5.8%0052%Possible crowding
2023Q1₩3,089.9M+66.6%27+3.8%₩114.4M+60.5%2152%Growing
2022Q4₩3,398.8M+23.1%26-3.7%₩130.7M+27.9%0054%Mixed
2022Q3₩2,944.4M+93.3%26-3.7%₩113.2M+100.7%1154%Mixed
2022Q2₩2,665.9M+6.0%25-10.7%₩106.6M+18.8%0160%Mixed
2022Q1₩1,854.1M+8.8%26-10.3%₩71.3M+21.3%0158%Mixed
2021Q4₩2,760.2M27₩102.2M0056%
2021Q3₩1,523.2M27₩56.4M1156%
2021Q2₩2,514.2M28₩89.8M0150%
2021Q1₩1,704.3M29₩58.8M0048%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.