SEOUL COMMERCIAL AREA

코엑스 Developed area

Gangnam-gu (강남구) 삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,938.9M▼ -15.4% YoY
Stores19▲ +5.6% YoY
Sales per store₩207.3M▼ -19.9% YoY

Reading this area Stores rose 5.6% from a year earlier while estimated sales stayed about the same (-15.4%), so sales per store fell 19.9%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +47.9%
Stores▲ +18.8%
Sales per store▲ +24.6%
Market size
Estimated sales (quarter)
₩3,938.9M
vs 2024Q4
-15.4%
Estimated transactions
21,822
Per-store economics
Estimated sales per store
₩207.3M
vs a year ago
-19.9%
Per transaction
₩181K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,627.2M – ₩4,934.2M
20212022202320242025
₩2,662.4M₩3,938.9M
Stores15 – 19
20212022202320242025
1619
Sales per store₩85.6M – ₩328.9M
20212022202320242025
₩166.4M₩207.3M
Openings0 – 4
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share25% – 35%
20212022202320242025
25%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.4%, stores YoY +5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+5.6%
Franchise share
26% (5/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,719M₩3,938.9M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩206.6M₩207.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1418%
  • 14–1721%
  • 17–2153%
  • 21–248%
Age
  • 10s0%
  • 20s10%
  • 30s27%
  • 40s31%
  • 50s19%
  • 60+12%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon11%
  • Tue14%
  • Wed12%
  • Thu13%
  • Fri13%
  • Sat21%
  • Sun16%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,938.9M-15.4%19+5.6%₩207.3M-19.9%0026%Sales↓ · Stores↑ · Per store↓
2025Q3₩2,119.5M-30.0%19+5.6%₩111.6M-33.7%0026%Sales↓ · Stores↑ · Per store↓
2025Q2₩1,627.2M-43.7%19+5.6%₩85.6M-46.7%1026%Sales↓ · Stores↑ · Per store↓
2025Q1₩2,525.5M-32.1%180.0%₩140.3M-32.1%0128%Sales↓ · Stores→ · Per store↓
2024Q4₩4,658.1M+12.2%180.0%₩258.8M+12.2%0033%Sales↑ · Stores→ · Per store↑
2024Q3₩3,029.3M+7.1%180.0%₩168.3M+7.1%0033%Sales↑ · Stores→ · Per store↑
2024Q2₩2,890.7M+14.7%18+5.9%₩160.6M+8.4%0033%Sales↑ · Stores↑ · Per store↑
2024Q1₩3,719M-1.2%18+20.0%₩206.6M-17.7%0033%Sales→ · Stores↑ · Per store↓
2023Q4₩4,151M+22.8%18+20.0%₩230.6M+2.3%0033%Sales↑ · Stores↑ · Per store→
2023Q3₩2,829.5M-26.2%18+20.0%₩157.2M-38.5%1033%Sales↓ · Stores↑ · Per store↓
2023Q2₩2,519.2M-36.2%17+13.3%₩148.2M-43.7%4035%Sales↓ · Stores↑ · Per store↓
2023Q1₩3,764.9M+7.8%150.0%₩251M+7.8%0027%Sales↑ · Stores→ · Per store↑
2022Q4₩3,380.2M-31.5%150.0%₩225.3M-31.5%0027%Sales↓ · Stores→ · Per store↓
2022Q3₩3,832.7M+24.6%150.0%₩255.5M+24.6%0027%Sales↑ · Stores→ · Per store↑
2022Q2₩3,948.6M+3.7%15-6.3%₩263.2M+10.6%0027%Sales↑ · Stores↓ · Per store↑
2022Q1₩3,493.8M+31.2%15-6.3%₩232.9M+40.0%0027%Sales↑ · Stores↓ · Per store↑
2021Q4₩4,934.2M15₩328.9M0027%
2021Q3₩3,075.7M15₩205M0127%
2021Q2₩3,808.4M16₩238M0025%
2021Q1₩2,662.4M16₩166.4M1125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.