SEOUL COMMERCIAL AREA

코엑스 발달상권

강남구삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,288.3M▲ +16.4% YoY
Stores7±0.0% YoY
Sales per store₩326.9M▲ +16.4% YoY

Reading this area Estimated sales rose 16.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 16.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2022 Q1 → 2025 Q4
Estimated sales▲ +1364.1%
Stores▲ +16.7%
Sales per store▲ +1154.9%
Market size
Estimated sales (quarter)
₩2,288.3M
vs 2024Q4
+16.4%
Estimated transactions
21,635
Per-store economics
Estimated sales per store
₩326.9M
vs a year ago
+16.4%
Per transaction
₩106K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩156.3M – ₩2,288.3M
20212022202320242025
₩2,288.3M
Stores5 – 7
20212022202320242025
57
Sales per store₩26M – ₩326.9M
20212022202320242025
₩326.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share29% – 60%
20212022202320242025
60%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩346.5M₩2,288.3M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩49.5M₩326.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–1421%
  • 14–1717%
  • 17–2132%
  • 21–2422%
Age
  • 10s4%
  • 20s38%
  • 30s30%
  • 40s13%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue14%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat17%
  • Sun15%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,288.3M+16.4%70.0%₩326.9M+16.4%0029%Growing
2025Q3₩2,204.9M+14.2%70.0%₩315M+14.2%0029%Growing
2025Q2₩2,047.7M+30.1%70.0%₩292.5M+30.1%0029%Growing
2025Q1₩2,044.8M+490.0%70.0%₩292.1M+490.0%0029%Growing
2024Q4₩1,966M+529.7%70.0%₩280.9M+529.7%0029%Growing
2024Q3₩1,930.7M+630.6%70.0%₩275.8M+630.6%0029%Growing
2024Q2₩1,573.5M+397.5%7+16.7%₩224.8M+326.4%0029%Growing
2024Q1₩346.5M+3.7%7+16.7%₩49.5M-11.1%0029%Competition inflow
2023Q4₩312.2M-23.1%7+16.7%₩44.6M-34.0%0029%Possible crowding
2023Q3₩264.3M-24.6%7+16.7%₩37.8M-35.4%1029%Possible crowding
2023Q2₩316.3M-15.2%60.0%₩52.7M-15.2%0033%Mixed
2023Q1₩334.2M+113.8%60.0%₩55.7M+113.8%1133%Growing
2022Q4₩405.8M6+20.0%₩67.6M0033%
2022Q3₩350.4M6+20.0%₩58.4M0133%
2022Q2₩372.8M6+20.0%₩62.1M0050%
2022Q1₩156.3M6+20.0%₩26M1050%
2021Q450060%
2021Q350060%
2021Q250060%
2021Q150060%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.