SEOUL COMMERCIAL AREA

코엑스 발달상권

강남구삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩886M▲ +39.8% YoY
Stores6▲ +20.0% YoY
Sales per store₩147.7M▲ +16.5% YoY

Reading this area Estimated sales rose 39.8% from a year earlier while stores were up 20.0%, so sales per store also rose 16.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.0%
Stores▲ +100.0%
Sales per store▼ -33.5%
Market size
Estimated sales (quarter)
₩886M
vs 2024Q4
+39.8%
Estimated transactions
81,722
Per-store economics
Estimated sales per store
₩147.7M
vs a year ago
+16.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩528.4M – ₩1,641.2M
20212022202320242025
₩666.3M₩886M
Stores3 – 6
20212022202320242025
36
Sales per store₩105.7M – ₩410.3M
20212022202320242025
₩222.1M₩147.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share33% – 133%
20212022202320242025
100%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.8%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩686.3M₩886M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩137.3M₩147.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1431%
  • 14–1729%
  • 17–2125%
  • 21–241%
Age
  • 10s1%
  • 20s14%
  • 30s28%
  • 40s26%
  • 50s19%
  • 60+12%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat16%
  • Sun14%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩886M+39.8%6+20.0%₩147.7M+16.5%0033%Growing
2025Q3₩799.7M+15.6%6+20.0%₩133.3M-3.6%1033%Competition inflow
2025Q2₩648.7M+6.4%50.0%₩129.7M+6.4%0040%Growing
2025Q1₩528.4M-23.0%50.0%₩105.7M-23.0%0040%Mixed
2024Q4₩633.7M-26.7%50.0%₩126.7M-26.7%0040%Mixed
2024Q3₩691.6M-33.2%50.0%₩138.3M-33.2%0040%Mixed
2024Q2₩609.5M-35.5%5-16.7%₩121.9M-22.5%0040%Shrinking
2024Q1₩686.3M-20.6%5+25.0%₩137.3M-36.5%0140%Possible crowding
2023Q4₩864.5M-0.1%5+25.0%₩172.9M-20.1%0060%Possible crowding
2023Q3₩1,035.1M-36.9%5+25.0%₩207M-49.5%0160%Possible crowding
2023Q2₩944.2M-35.9%6+50.0%₩157.4M-57.3%2050%Possible crowding
2023Q1₩864.6M-22.1%40.0%₩216.2M-22.1%0175%Mixed
2022Q4₩865.7M-14.1%4+33.3%₩216.4M-35.6%00100%Possible crowding
2022Q3₩1,641.2M+150.4%4+33.3%₩410.3M+87.8%00100%Growing
2022Q2₩1,473.8M+120.8%4+33.3%₩368.4M+65.6%00100%Growing
2022Q1₩1,110.6M+66.7%4+33.3%₩277.6M+25.0%10100%Growing
2021Q4₩1,007.5M3₩335.8M00133%
2021Q3₩655.5M3₩218.5M00133%
2021Q2₩667.6M3₩222.5M21133%
2021Q1₩666.3M3₩222.1M10100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.