SEOUL COMMERCIAL AREA

코엑스 발달상권

강남구삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미용실 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2022 Q4
Estimated sales▼ -12.3%
Stores±0.0%
Sales per store▼ -12.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩256.7M – ₩355.1M
20212022202320242025
₩355.1M
Stores0 – 1
20212022202320242025
10
Sales per store₩256.7M – ₩355.1M
20212022202320242025
₩355.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share100% – 200%
20212022202320242025
200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (1/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
10
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1431%
  • 14–1728%
  • 17–2136%
  • 21–244%
Age
  • 10s0%
  • 20s9%
  • 30s16%
  • 40s35%
  • 50s27%
  • 60+13%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon13%
  • Tue10%
  • Wed14%
  • Thu13%
  • Fri15%
  • Sat24%
  • Sun10%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2022 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4000
2025Q3000
2025Q20-100.0%00
2025Q10-100.0%00
2024Q40-100.0%00
2024Q30-100.0%12
2024Q210.0%00100%
2024Q110.0%00100%
2023Q410.0%00100%
2023Q310.0%00100%
2023Q210.0%00100%
2023Q110.0%01100%
2022Q4₩311.5M+4.4%10.0%₩311.5M+4.4%00200%Growing
2022Q3₩313.2M+6.4%10.0%₩313.2M+6.4%00200%Growing
2022Q2₩290.8M-4.0%10.0%₩290.8M-4.0%00200%Mixed
2022Q1₩256.7M-27.7%10.0%₩256.7M-27.7%00200%Mixed
2021Q4₩298.2M1₩298.2M00200%
2021Q3₩294.3M1₩294.3M00200%
2021Q2₩303M1₩303M00200%
2021Q1₩355.1M1₩355.1M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2022-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.