SEOUL COMMERCIAL AREA

코엑스 발달상권

강남구삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩95.8M▼ -69.9% YoY
Stores3±0.0% YoY
Sales per store₩31.9M▼ -69.9% YoY

Reading this area Against a year earlier, estimated sales -69.9%, stores 0.0% and sales per store -69.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +352.8%
Stores±0.0%
Sales per store▲ +352.8%
Market size
Estimated sales (quarter)
₩95.8M
vs 2024Q4
-69.9%
Estimated transactions
5,920
Per-store economics
Estimated sales per store
₩31.9M
vs a year ago
-69.9%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩20.4M – ₩367.3M
20212022202320242025
₩21.2M₩95.8M
Stores3 – 3
20212022202320242025
33
Sales per store₩6.8M – ₩122.4M
20212022202320242025
₩7.1M₩31.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share33% – 33%
20212022202320242025
33%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -69.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩320.1M₩95.8M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩106.7M₩31.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1426%
  • 14–1737%
  • 17–2127%
  • 21–240%
Age
  • 10s1%
  • 20s24%
  • 30s41%
  • 40s16%
  • 50s12%
  • 60+6%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon10%
  • Tue12%
  • Wed19%
  • Thu18%
  • Fri16%
  • Sat14%
  • Sun11%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩95.8M-69.9%30.0%₩31.9M-69.9%0033%Mixed
2025Q3₩343.6M-2.8%30.0%₩114.5M-2.8%0033%Mixed
2025Q2₩293.7M+2.9%30.0%₩97.9M+2.9%0033%Mixed
2025Q1₩304.2M-5.0%30.0%₩101.4M-5.0%0033%Mixed
2024Q4₩318.1M-3.2%30.0%₩106M-3.2%0033%Mixed
2024Q3₩353.5M-3.7%30.0%₩117.8M-3.7%0033%Mixed
2024Q2₩285.5M+551.5%30.0%₩95.2M+551.5%0033%Growing
2024Q1₩320.1M+790.9%30.0%₩106.7M+790.9%0033%Growing
2023Q4₩328.7M+627.3%30.0%₩109.6M+627.3%0033%Growing
2023Q3₩367.3M+752.4%30.0%₩122.4M+752.4%0033%Growing
2023Q2₩43.8M+11.3%30.0%₩14.6M+11.3%0033%Growing
2023Q1₩35.9M+75.9%30.0%₩12M+75.9%0033%Growing
2022Q4₩45.2M+47.6%30.0%₩15.1M+47.6%0033%Growing
2022Q3₩43.1M+72.6%30.0%₩14.4M+72.6%0033%Growing
2022Q2₩39.4M+41.8%30.0%₩13.1M+41.8%0033%Growing
2022Q1₩20.4M-3.5%30.0%₩6.8M-3.5%0033%Mixed
2021Q4₩30.6M3₩10.2M0033%
2021Q3₩25M3₩8.3M0033%
2021Q2₩27.8M3₩9.3M0033%
2021Q1₩21.2M3₩7.1M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.