SEOUL COMMERCIAL AREA

코엑스 Developed area

Gangnam-gu (강남구) 삼성1동· Area 145,396 m² · Area code 3120218 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩2.4M▼ -23.8% YoY
Stores8▼ -11.1% YoY
Sales per store₩298K▼ -14.3% YoY

Reading this area Estimated sales fell 23.8% from a year earlier and stores fell 11.1%. Sales per store are down 14.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -96.4%
Stores▼ -11.1%
Sales per store▼ -96.0%
Market size
Estimated sales (quarter)
₩2.4M
vs 2024Q4
-23.8%
Estimated transactions
30
Per-store economics
Estimated sales per store
₩298K
vs a year ago
-14.3%
Per transaction
₩80K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.4M – ₩216.3M
20212022202320242025
₩67.1M₩2.4M
Stores8 – 9
20212022202320242025
98
Sales per store₩298K – ₩24M
20212022202320242025
₩7.5M₩298K
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
01
Franchise share11% – 25%
20212022202320242025
11%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -23.8%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
25% (2/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩160.8M₩2.4M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩17.9M₩298K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s100%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat100%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2.4M-23.8%8-11.1%₩298K-14.3%0125%Shrinking
2025Q3₩5.1M-91.3%90.0%₩563K-91.3%0022%Mixed
2025Q2₩46.1M+17.2%90.0%₩5.1M+17.2%0022%Growing
2025Q1₩14M-91.3%90.0%₩1.6M-91.3%0022%Mixed
2024Q4₩3.1M-94.9%90.0%₩348K-94.9%0022%Mixed
2024Q3₩58.3M-63.0%90.0%₩6.5M-63.0%0022%Mixed
2024Q2₩39.3M-68.6%90.0%₩4.4M-68.6%0022%Mixed
2024Q1₩160.8M-25.7%90.0%₩17.9M-25.7%0022%Mixed
2023Q4₩61M90.0%₩6.8M1122%
2023Q3₩157.7M+2611.5%90.0%₩17.5M+2611.5%0022%Growing
2023Q2₩125.2M+62.4%90.0%₩13.9M+62.4%0022%Growing
2023Q1₩216.3M+297.5%90.0%₩24M+297.5%0022%Growing
2022Q490.0%0022%
2022Q3₩5.8M-79.2%90.0%₩646K-79.2%1022%Mixed
2022Q2₩77.1M-35.3%90.0%₩8.6M-35.3%0011%Mixed
2022Q1₩54.4M-18.9%90.0%₩6M-18.9%0011%Mixed
2021Q4₩99.9M9₩11.1M0011%
2021Q3₩28M9₩3.1M0011%
2021Q2₩119.1M9₩13.2M0011%
2021Q1₩67.1M9₩7.5M1011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.