SEOUL COMMERCIAL AREA

아현시장 Traditional market

Mapo-gu (마포구) 아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩930.1M▲ +3.2% YoY
Stores32±0.0% YoY
Sales per store₩29.1M▲ +3.2% YoY

Reading this area Estimated sales rose 3.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.3%
Stores▼ -13.5%
Sales per store▲ +66.9%
Market size
Estimated sales (quarter)
₩930.1M
vs 2024Q4
+3.2%
Estimated transactions
29,724
Per-store economics
Estimated sales per store
₩29.1M
vs a year ago
+3.2%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩644.4M – ₩948.7M
20212022202320242025
₩644.4M₩930.1M
Stores32 – 39
20212022202320242025
3732
Sales per store₩17.4M – ₩29.5M
20212022202320242025
₩17.4M₩29.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
0.0%
Franchise share
0% (0/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩942.2M₩930.1M
Stores 2024 Q1 → 2025 Q4
3332
Sales per store 2024 Q1 → 2025 Q4
₩28.6M₩29.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1421%
  • 14–1715%
  • 17–2146%
  • 21–2414%
Age
  • 10s0%
  • 20s5%
  • 30s19%
  • 40s19%
  • 50s26%
  • 60+30%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue10%
  • Wed15%
  • Thu14%
  • Fri17%
  • Sat22%
  • Sun11%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩930.1M+3.2%320.0%₩29.1M+3.2%000%Growing
2025Q3₩879.3M-3.8%320.0%₩27.5M-3.8%110%Mixed
2025Q2₩896.3M-4.9%320.0%₩28M-4.9%220%Mixed
2025Q1₩885.8M-6.0%32-3.0%₩27.7M-3.0%000%Shrinking
2024Q4₩901.7M+1.2%320.0%₩28.2M+1.2%000%Mixed
2024Q3₩913.9M-3.7%32-5.9%₩28.6M+2.4%110%Shrinking
2024Q2₩942.8M+39.7%32-5.9%₩29.5M+48.5%120%Mixed
2024Q1₩942.2M+5.4%33-10.8%₩28.6M+18.2%100%Mixed
2023Q4₩891M+4.9%32-13.5%₩27.8M+21.3%020%Mixed
2023Q3₩948.7M+12.3%34-8.1%₩27.9M+22.2%220%Mixed
2023Q2₩674.8M-3.1%34-12.8%₩19.8M+11.1%030%Shrinking
2023Q1₩894.1M+19.6%37-5.1%₩24.2M+26.0%110%Mixed
2022Q4₩849M+2.9%37-5.1%₩22.9M+8.4%220%Possible recovery
2022Q3₩844.6M+10.2%37-2.6%₩22.8M+13.2%020%Growing
2022Q2₩696.4M-12.4%39+5.4%₩17.9M-16.9%220%Possible crowding
2022Q1₩747.7M+16.0%39+5.4%₩19.2M+10.1%110%Growing
2021Q4₩825.2M39₩21.2M210%
2021Q3₩766.4M38₩20.2M210%
2021Q2₩795.3M37₩21.5M220%
2021Q1₩644.4M37₩17.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.