SEOUL COMMERCIAL AREA

아현시장 전통시장

마포구아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩104.8M▲ +3.8% YoY
Stores6▼ -14.3% YoY
Sales per store₩17.5M▲ +21.1% YoY

Reading this area Against a year earlier, estimated sales +3.8%, stores -14.3% and sales per store +21.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.0%
Stores▼ -33.3%
Sales per store▲ +32.0%
Market size
Estimated sales (quarter)
₩104.8M
vs 2024Q4
+3.8%
Estimated transactions
6,688
Per-store economics
Estimated sales per store
₩17.5M
vs a year ago
+21.1%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.6M – ₩119.1M
20212022202320242025
₩119.1M₩104.8M
Stores6 – 10
20212022202320242025
96
Sales per store₩7.4M – ₩17.5M
20212022202320242025
₩13.2M₩17.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share10% – 17%
20212022202320242025
11%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.8%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩81.4M₩104.8M
Stores 2024 Q1 → 2025 Q4
96
Sales per store 2024 Q1 → 2025 Q4
₩9M₩17.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1425%
  • 14–1730%
  • 17–2131%
  • 21–249%
Age
  • 10s1%
  • 20s4%
  • 30s10%
  • 40s19%
  • 50s22%
  • 60+43%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon18%
  • Tue12%
  • Wed13%
  • Thu9%
  • Fri15%
  • Sat27%
  • Sun6%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩104.8M+3.8%6-14.3%₩17.5M+21.1%0017%Mixed
2025Q3₩81.9M+1.3%6-33.3%₩13.7M+51.9%0017%Possible recovery
2025Q2₩86.6M-7.3%6-33.3%₩14.4M+39.0%0017%Shrinking
2025Q1₩98.5M+21.0%6-33.3%₩16.4M+81.6%1217%Mixed
2024Q4₩100.9M+35.4%7-30.0%₩14.4M+93.4%0214%Mixed
2024Q3₩80.9M-5.8%90.0%₩9M-5.8%0011%Mixed
2024Q2₩93.5M+5.4%9+12.5%₩10.4M-6.3%0011%Competition inflow
2024Q1₩81.4M+6.6%9+12.5%₩9M-5.2%0111%Competition inflow
2023Q4₩74.5M+11.2%10+25.0%₩7.5M-11.0%1010%Competition inflow
2023Q3₩85.9M+39.4%9+12.5%₩9.5M+23.9%1011%Growing
2023Q2₩88.7M+27.2%80.0%₩11.1M+27.2%0013%Growing
2023Q1₩76.4M+28.2%80.0%₩9.5M+28.2%0013%Growing
2022Q4₩67M-24.7%8-11.1%₩8.4M-15.3%0013%Shrinking
2022Q3₩61.6M-30.3%8-11.1%₩7.7M-21.5%0013%Shrinking
2022Q2₩69.7M-39.8%8-11.1%₩8.7M-32.3%0013%Shrinking
2022Q1₩59.6M-50.0%8-11.1%₩7.4M-43.7%0113%Shrinking
2021Q4₩89M9₩9.9M0011%
2021Q3₩88.3M9₩9.8M0011%
2021Q2₩115.8M9₩12.9M0011%
2021Q1₩119.1M9₩13.2M0111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.