SEOUL COMMERCIAL AREA

아현시장 전통시장

마포구아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩58.6M▲ +21.0% YoY
Stores3±0.0% YoY
Sales per store₩19.5M▲ +21.0% YoY

Reading this area Estimated sales rose 21.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 21.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +56.7%
Stores±0.0%
Sales per store▲ +56.7%
Market size
Estimated sales (quarter)
₩58.6M
vs 2024Q4
+21.0%
Estimated transactions
1,329
Per-store economics
Estimated sales per store
₩19.5M
vs a year ago
+21.0%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.4M – ₩67M
20212022202320242025
₩37.4M₩58.6M
Stores2 – 3
20212022202320242025
33
Sales per store₩4.8M – ₩31.8M
20212022202320242025
₩12.5M₩19.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share33% – 100%
20212022202320242025
67%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +21.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩40.4M₩58.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩13.5M₩19.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–140%
  • 14–174%
  • 17–2153%
  • 21–2441%
Age
  • 10s0%
  • 20s3%
  • 30s21%
  • 40s27%
  • 50s38%
  • 60+11%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon17%
  • Tue8%
  • Wed13%
  • Thu17%
  • Fri19%
  • Sat12%
  • Sun14%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩58.6M+21.0%30.0%₩19.5M+21.0%0033%Growing
2025Q3₩64M-4.5%30.0%₩21.3M-4.5%0033%Mixed
2025Q2₩58.9M+15.1%30.0%₩19.6M+15.1%0033%Growing
2025Q1₩43.2M+6.9%30.0%₩14.4M+6.9%0033%Growing
2024Q4₩48.4M+17.3%30.0%₩16.1M+17.3%0033%Growing
2024Q3₩67M+13.3%3+50.0%₩22.3M-24.4%0033%Competition inflow
2024Q2₩51.1M-15.1%3+50.0%₩17M-43.4%0033%Possible crowding
2024Q1₩40.4M-9.7%3+50.0%₩13.5M-39.8%0033%Possible crowding
2023Q4₩41.3M-7.3%3+50.0%₩13.8M-38.2%1033%Possible crowding
2023Q3₩59.1M-7.1%20.0%₩29.5M-7.1%0150%Mixed
2023Q2₩60.2M+90.9%20.0%₩30.1M+90.9%00100%Growing
2023Q1₩44.7M2-33.3%₩22.4M00100%
2022Q4₩44.5M+209.8%2-33.3%₩22.3M+364.7%00100%Mixed
2022Q3₩63.6M+60.2%20.0%₩31.8M+60.2%00100%Growing
2022Q2₩31.6M-22.8%2-33.3%₩15.8M+15.8%11100%Shrinking
2022Q130.0%0033%
2021Q4₩14.4M3₩4.8M1133%
2021Q3₩39.7M2₩19.8M01100%
2021Q2₩40.9M3₩13.6M0067%
2021Q1₩37.4M3₩12.5M0267%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.