SEOUL COMMERCIAL AREA

아현시장 Traditional market

Mapo-gu (마포구) 아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩7.1M▼ -64.4% YoY
Stores3±0.0% YoY
Sales per store₩2.4M▼ -64.4% YoY

Reading this area Against a year earlier, estimated sales -64.4%, stores 0.0% and sales per store -64.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -46.0%
Stores±0.0%
Sales per store▼ -46.0%
Market size
Estimated sales (quarter)
₩7.1M
vs 2024Q4
-64.4%
Estimated transactions
30
Per-store economics
Estimated sales per store
₩2.4M
vs a year ago
-64.4%
Per transaction
₩238K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1M – ₩34.8M
20212022202320242025
₩13.2M₩7.1M
Stores3 – 3
20212022202320242025
33
Sales per store₩339K – ₩11.6M
20212022202320242025
₩4.4M₩2.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -64.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩12.4M₩7.1M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩4.1M₩2.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1416%
  • 14–1711%
  • 17–2173%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s17%
  • 60+83%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon8%
  • Tue0%
  • Wed56%
  • Thu36%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7.1M-64.4%30.0%₩2.4M-64.4%000%Mixed
2025Q3₩1M-92.6%30.0%₩339K-92.6%000%Mixed
2025Q2₩13.3M-42.0%30.0%₩4.4M-42.0%000%Mixed
2025Q1₩8.9M-27.9%30.0%₩3M-27.9%000%Mixed
2024Q4₩20.1M-31.5%30.0%₩6.7M-31.5%000%Mixed
2024Q3₩13.7M-44.5%30.0%₩4.6M-44.5%000%Mixed
2024Q2₩22.8M-30.9%30.0%₩7.6M-30.9%000%Mixed
2024Q1₩12.4M-36.9%30.0%₩4.1M-36.9%000%Mixed
2023Q4₩29.3M-15.6%30.0%₩9.8M-15.6%000%Mixed
2023Q3₩24.6M-21.2%30.0%₩8.2M-21.2%000%Mixed
2023Q2₩33.1M+46.6%30.0%₩11M+46.6%000%Growing
2023Q1₩19.7M+33.7%30.0%₩6.6M+33.7%000%Growing
2022Q4₩34.8M+51.2%30.0%₩11.6M+51.2%000%Growing
2022Q3₩31.3M+28.7%30.0%₩10.4M+28.7%000%Growing
2022Q2₩22.5M+17.0%30.0%₩7.5M+17.0%000%Growing
2022Q1₩14.7M+11.1%30.0%₩4.9M+11.1%000%Growing
2021Q4₩23M3₩7.7M000%
2021Q3₩24.3M3₩8.1M000%
2021Q2₩19.3M3₩6.4M000%
2021Q1₩13.2M3₩4.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.