SEOUL COMMERCIAL AREA

아현시장 전통시장

마포구아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩75.3M▼ -29.1% YoY
Stores5±0.0% YoY
Sales per store₩15.1M▼ -29.1% YoY

Reading this area Against a year earlier, estimated sales -29.1%, stores 0.0% and sales per store -29.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.4%
Stores▲ +25.0%
Sales per store▼ -10.9%
Market size
Estimated sales (quarter)
₩75.3M
vs 2024Q4
-29.1%
Estimated transactions
248
Per-store economics
Estimated sales per store
₩15.1M
vs a year ago
-29.1%
Per transaction
₩304K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.3M – ₩121.7M
20212022202320242025
₩67.6M₩75.3M
Stores4 – 6
20212022202320242025
45
Sales per store₩3.1M – ₩21.2M
20212022202320242025
₩16.9M₩15.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩121.7M₩75.3M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩20.3M₩15.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–143%
  • 14–1734%
  • 17–2163%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s22%
  • 40s57%
  • 50s11%
  • 60+0%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon42%
  • Tue9%
  • Wed16%
  • Thu16%
  • Fri14%
  • Sat3%
  • Sun0%
Gender
  • Male22%
  • Female78%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩75.3M-29.1%50.0%₩15.1M-29.1%000%Mixed
2025Q3₩82.7M-18.6%5-16.7%₩16.5M-2.3%000%Shrinking
2025Q2₩66.6M-40.7%5-16.7%₩13.3M-28.9%000%Shrinking
2025Q1₩96.9M-20.4%5-16.7%₩19.4M-4.5%000%Shrinking
2024Q4₩106.2M+2.5%5-16.7%₩21.2M+23.0%010%Possible recovery
2024Q3₩101.5M-10.9%60.0%₩16.9M-10.9%220%Mixed
2024Q2₩112.4M+33.2%60.0%₩18.7M+33.2%000%Growing
2024Q1₩121.7M+56.0%60.0%₩20.3M+56.0%000%Growing
2023Q4₩103.5M+72.1%6+20.0%₩17.3M+43.5%000%Growing
2023Q3₩114M+250.3%6+20.0%₩19M+191.9%000%Growing
2023Q2₩84.4M+7.9%6+20.0%₩14.1M-10.1%000%Competition inflow
2023Q1₩78M+63.9%6+20.0%₩13M+36.6%100%Growing
2022Q4₩60.1M+23.2%50.0%₩12M+23.2%000%Growing
2022Q3₩32.5M+112.8%50.0%₩6.5M+112.8%000%Growing
2022Q2₩78.2M-21.8%50.0%₩15.6M-21.8%000%Mixed
2022Q1₩47.6M-29.5%5+25.0%₩9.5M-43.6%000%Possible crowding
2021Q4₩48.8M5₩9.8M000%
2021Q3₩15.3M5₩3.1M000%
2021Q2₩100M5₩20M210%
2021Q1₩67.6M4₩16.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.