SEOUL COMMERCIAL AREA

아현시장 Traditional market

Mapo-gu (마포구) 아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩85.9M▼ -61.2% YoY
Stores4±0.0% YoY
Sales per store₩21.5M▼ -61.2% YoY

Reading this area Against a year earlier, estimated sales -61.2%, stores 0.0% and sales per store -61.2% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -73.1%
Stores▼ -20.0%
Sales per store▼ -66.4%
Market size
Estimated sales (quarter)
₩85.9M
vs 2024Q4
-61.2%
Estimated transactions
250
Per-store economics
Estimated sales per store
₩21.5M
vs a year ago
-61.2%
Per transaction
₩343K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩85.9M – ₩364.4M
20212022202320242025
₩319.3M₩85.9M
Stores4 – 7
20212022202320242025
54
Sales per store₩21.5M – ₩72M
20212022202320242025
₩63.9M₩21.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share14% – 50%
20212022202320242025
20%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -61.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
50% (2/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩330M₩85.9M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩55M₩21.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1416%
  • 14–1764%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s60%
  • 50s40%
  • 60+0%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue32%
  • Wed5%
  • Thu10%
  • Fri12%
  • Sat29%
  • Sun2%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩85.9M-61.2%40.0%₩21.5M-61.2%0050%Sales↓ · Stores→ · Per store↓
2025Q3₩161.8M-20.7%4-20.0%₩40.4M-0.9%0050%Sales↓ · Stores↓ · Per store→
2025Q2₩164M-46.3%4-33.3%₩41M-19.4%0050%Sales↓ · Stores↓ · Per store↓
2025Q1₩187M-43.3%4-33.3%₩46.8M-15.0%0050%Sales↓ · Stores↓ · Per store↓
2024Q4₩221.1M-37.3%4-33.3%₩55.3M-6.0%0150%Sales↓ · Stores↓ · Per store↓
2024Q3₩204M-44.0%5-16.7%₩40.8M-32.8%1140%Sales↓ · Stores↓ · Per store↓
2024Q2₩305.2M-4.5%60.0%₩50.9M-4.5%0017%Sales↓ · Stores→ · Per store↓
2024Q1₩330M+14.5%60.0%₩55M+14.5%0017%Sales↑ · Stores→ · Per store↑
2023Q4₩352.8M+51.9%6-14.3%₩58.8M+77.2%0017%Sales↑ · Stores↓ · Per store↑
2023Q3₩364.4M+1.2%6+20.0%₩60.7M-15.6%0017%Sales→ · Stores↑ · Per store↓
2023Q2₩319.6M-1.9%6+20.0%₩53.3M-18.2%0017%Sales→ · Stores↑ · Per store↓
2023Q1₩288.3M-5.9%6+20.0%₩48M-21.5%0117%Sales↓ · Stores↑ · Per store↓
2022Q4₩232.4M-29.1%7+40.0%₩33.2M-49.4%2014%Sales↓ · Stores↑ · Per store↓
2022Q3₩360M+1.8%50.0%₩72M+1.8%0020%Sales→ · Stores→ · Per store→
2022Q2₩325.7M-3.4%50.0%₩65.1M-3.4%0020%Sales↓ · Stores→ · Per store↓
2022Q1₩306.2M-4.1%50.0%₩61.2M-4.1%0020%Sales↓ · Stores→ · Per store↓
2021Q4₩327.8M5₩65.6M0020%
2021Q3₩353.4M5₩70.7M0020%
2021Q2₩337.2M5₩67.4M0020%
2021Q1₩319.3M5₩63.9M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.