SEOUL COMMERCIAL AREA

아현시장 전통시장

마포구아현동· Area 27,671 m² · Area code 3130198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▼ -53.2%
Stores▼ -25.0%
Sales per store▼ -37.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21M – ₩56.4M
20212022202320242025
₩44.9M
Stores2 – 4
20212022202320242025
42
Sales per store₩7M – ₩14.1M
20212022202320242025
₩11.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩30.5M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩10.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1416%
  • 14–1745%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s5%
  • 40s18%
  • 50s19%
  • 60+58%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon19%
  • Tue11%
  • Wed17%
  • Thu17%
  • Fri6%
  • Sat29%
  • Sun0%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%000%
2025Q32-33.3%010%
2025Q2₩21M-36.7%30.0%₩7M-36.7%000%Mixed
2025Q1₩22.9M-25.0%30.0%₩7.6M-25.0%000%Mixed
2024Q4₩32.7M-6.3%30.0%₩10.9M-6.3%000%Mixed
2024Q3₩31.7M-1.2%30.0%₩10.6M-1.2%000%Mixed
2024Q2₩33.2M+14.4%30.0%₩11.1M+14.4%000%Growing
2024Q1₩30.5M-14.3%3-25.0%₩10.2M+14.2%000%Shrinking
2023Q4₩34.9M-15.4%3-25.0%₩11.6M+12.8%000%Shrinking
2023Q3₩32.1M-20.8%3-25.0%₩10.7M+5.6%000%Shrinking
2023Q2₩29M-1.9%3-25.0%₩9.7M+30.9%010%Possible recovery
2023Q1₩35.6M-23.0%40.0%₩8.9M-23.0%000%Mixed
2022Q4₩41.3M-26.9%40.0%₩10.3M-26.9%000%Mixed
2022Q3₩40.6M-26.6%40.0%₩10.1M-26.6%000%Mixed
2022Q2₩29.6M-35.2%40.0%₩7.4M-35.2%000%Mixed
2022Q1₩46.2M+3.0%40.0%₩11.6M+3.0%000%Mixed
2021Q4₩56.4M4₩14.1M000%
2021Q3₩55.3M4₩13.8M000%
2021Q2₩45.6M4₩11.4M000%
2021Q1₩44.9M4₩11.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.