SEOUL COMMERCIAL AREA

서원동상점가 전통시장

관악구서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,627.2M▼ -6.3% YoY
Stores92▼ -1.1% YoY
Sales per store₩104.6M▼ -5.3% YoY

Reading this area Against a year earlier, estimated sales -6.3%, stores -1.1% and sales per store -5.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +81.9%
Stores▼ -12.4%
Sales per store▲ +107.6%
Market size
Estimated sales (quarter)
₩9,627.2M
vs 2024Q4
-6.3%
Estimated transactions
281,047
Per-store economics
Estimated sales per store
₩104.6M
vs a year ago
-5.3%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,291.9M – ₩10,280M
20212022202320242025
₩5,291.9M₩9,627.2M
Stores90 – 107
20212022202320242025
10592
Sales per store₩50.4M – ₩110.9M
20212022202320242025
₩50.4M₩104.6M
Openings1 – 10
20212022202320242025
22
Closings1 – 10
20212022202320242025
11
Franchise share17% – 30%
20212022202320242025
17%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.3%, stores YoY -1.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
92
vs a year ago
-1.1%
Franchise share
26% (24/92)
Movement
Openings (rate)
2 (2%)
Closings (rate)
1 (1%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩9,045.9M₩9,627.2M
Stores 2024 Q1 → 2025 Q4
9692
Sales per store 2024 Q1 → 2025 Q4
₩94.2M₩104.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–112%
  • 11–1412%
  • 14–1710%
  • 17–2139%
  • 21–2425%
Age
  • 10s1%
  • 20s28%
  • 30s32%
  • 40s15%
  • 50s13%
  • 60+10%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue12%
  • Wed13%
  • Thu13%
  • Fri15%
  • Sat20%
  • Sun16%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,627.2M-6.3%92-1.1%₩104.6M-5.3%2126%Mixed
2025Q3₩9,372.5M+1.5%91-3.2%₩103M+4.9%2426%Possible recovery
2025Q2₩10,089.6M+4.1%910.0%₩110.9M+4.1%3326%Growing
2025Q1₩9,703.1M+7.3%90-6.3%₩107.8M+14.4%2528%Mixed
2024Q4₩10,280M+24.6%93-7.0%₩110.5M+33.9%3527%Mixed
2024Q3₩9,233.4M+17.4%94-3.1%₩98.2M+21.2%8628%Mixed
2024Q2₩9,690.9M+2.5%91-9.0%₩106.5M+12.6%3930%Possible recovery
2024Q1₩9,045.9M-1.6%96-5.0%₩94.2M+3.5%8729%Possible recovery
2023Q4₩8,252.7M-9.6%100-6.5%₩82.5M-3.2%8323%Shrinking
2023Q3₩7,862.3M-13.9%97-2.0%₩81.1M-12.1%1322%Mixed
2023Q2₩9,456.3M+5.2%100-2.9%₩94.6M+8.3%5720%Growing
2023Q1₩9,197.3M+48.5%101-2.9%₩91.1M+52.9%2921%Growing
2022Q4₩9,126.6M+34.0%1070.0%₩85.3M+34.0%10221%Growing
2022Q3₩9,133.3M+68.1%99-4.8%₩92.3M+76.6%51022%Mixed
2022Q2₩8,990.9M+43.9%103-3.7%₩87.3M+49.5%1322%Mixed
2022Q1₩6,195.5M+17.1%104-1.0%₩59.6M+18.2%2423%Growing
2021Q4₩6,809.2M107₩63.6M10321%
2021Q3₩5,432.9M104₩52.2M2518%
2021Q2₩6,246.9M107₩58.4M6318%
2021Q1₩5,291.9M105₩50.4M2117%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.