SEOUL COMMERCIAL AREA

서원동상점가 Traditional market

Gwanak-gu (관악구) 서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3.8M▲ +30.9% YoY
Stores6▲ +20.0% YoY
Sales per store₩634K▲ +9.1% YoY

Reading this area Estimated sales rose 30.9% from a year earlier while stores were up 20.0%, so sales per store also rose 9.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -97.4%
Stores▲ +20.0%
Sales per store▼ -97.8%
Market size
Estimated sales (quarter)
₩3.8M
vs 2024Q4
+30.9%
Estimated transactions
92
Per-store economics
Estimated sales per store
₩634K
vs a year ago
+9.1%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.3M – ₩202.4M
20212022202320242025
₩146.4M₩3.8M
Stores5 – 6
20212022202320242025
56
Sales per store₩380K – ₩40.5M
20212022202320242025
₩29.3M₩634K
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +30.9%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩40.5M₩3.8M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩8.1M₩634K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–110%
  • 11–1432%
  • 14–177%
  • 17–2139%
  • 21–244%
Age
  • 10s0%
  • 20s19%
  • 30s27%
  • 40s35%
  • 50s20%
  • 60+0%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon60%
  • Tue5%
  • Wed5%
  • Thu18%
  • Fri3%
  • Sat0%
  • Sun9%
Gender
  • Male90%
  • Female10%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3.8M+30.9%6+20.0%₩634K+9.1%000%Growing
2025Q3₩3M-66.0%6+20.0%₩493K-71.7%000%Possible crowding
2025Q2₩2.8M-83.6%6+20.0%₩471K-86.3%000%Possible crowding
2025Q1₩2.3M-94.4%6+20.0%₩380K-95.3%100%Possible crowding
2024Q4₩2.9M-94.6%50.0%₩581K-94.6%000%Mixed
2024Q3₩8.7M-88.3%50.0%₩1.7M-88.3%000%Mixed
2024Q2₩17.3M-76.8%5-16.7%₩3.5M-72.2%000%Shrinking
2024Q1₩40.5M-63.9%50.0%₩8.1M-63.9%000%Mixed
2023Q4₩53.6M-45.5%50.0%₩10.7M-45.5%000%Mixed
2023Q3₩74.7M-37.9%50.0%₩14.9M-37.9%010%Mixed
2023Q2₩74.5M-50.9%6+20.0%₩12.4M-59.1%210%Possible crowding
2023Q1₩112.3M+20.5%50.0%₩22.5M+20.5%000%Growing
2022Q4₩98.3M-51.4%50.0%₩19.7M-51.4%000%Mixed
2022Q3₩120.4M-29.0%50.0%₩24.1M-29.0%000%Mixed
2022Q2₩151.9M-9.1%50.0%₩30.4M-9.1%000%Mixed
2022Q1₩93.2M-36.3%50.0%₩18.6M-36.3%000%Mixed
2021Q4₩202.4M5₩40.5M000%
2021Q3₩169.5M5₩33.9M000%
2021Q2₩167.2M5₩33.4M000%
2021Q1₩146.4M5₩29.3M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.