SEOUL COMMERCIAL AREA

서원동상점가 Traditional market

Gwanak-gu (관악구) 서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩143.9M▲ +119.6% YoY
Stores1±0.0% YoY
Sales per store₩143.9M▲ +119.6% YoY

Reading this area Estimated sales rose 119.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 119.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -9.0%
Stores±0.0%
Sales per store▼ -9.0%
Market size
Estimated sales (quarter)
₩143.9M
vs 2024Q4
+119.6%
Estimated transactions
3,803
Per-store economics
Estimated sales per store
₩143.9M
vs a year ago
+119.6%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩65.5M – ₩210M
20212022202320242025
₩158.1M₩143.9M
Stores1 – 1
20212022202320242025
11
Sales per store₩65.5M – ₩210M
20212022202320242025
₩158.1M₩143.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share200% – 700%
20212022202320242025
300%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +119.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩79.7M₩143.9M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩79.7M₩143.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–140%
  • 14–174%
  • 17–2144%
  • 21–2444%
Age
  • 10s2%
  • 20s42%
  • 30s31%
  • 40s8%
  • 50s9%
  • 60+8%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon13%
  • Tue9%
  • Wed15%
  • Thu11%
  • Fri18%
  • Sat17%
  • Sun17%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩143.9M+119.6%10.0%₩143.9M+119.6%00200%Growing
2025Q3₩160.4M+103.2%10.0%₩160.4M+103.2%00200%Growing
2025Q2₩163.3M+90.0%10.0%₩163.3M+90.0%02200%Growing
2025Q1₩71.3M-10.5%10.0%₩71.3M-10.5%10400%Mixed
2024Q4₩65.5M-31.5%10.0%₩65.5M-31.5%00300%Mixed
2024Q3₩78.9M-40.6%10.0%₩78.9M-40.6%00300%Mixed
2024Q2₩85.9M-52.7%10.0%₩85.9M-52.7%00300%Mixed
2024Q1₩79.7M-56.0%10.0%₩79.7M-56.0%03300%Mixed
2023Q4₩95.6M-47.7%10.0%₩95.6M-47.7%01600%Mixed
2023Q3₩133M-23.9%10.0%₩133M-23.9%10700%Mixed
2023Q2₩181.6M-13.5%10.0%₩181.6M-13.5%00600%Mixed
2023Q1₩181.3M+42.5%10.0%₩181.3M+42.5%00600%Growing
2022Q4₩183M+21.2%10.0%₩183M+21.2%00600%Growing
2022Q3₩174.7M+26.7%10.0%₩174.7M+26.7%00600%Growing
2022Q2₩210M+14.1%10.0%₩210M+14.1%20600%Growing
2022Q1₩127.2M-19.5%10.0%₩127.2M-19.5%00400%Mixed
2021Q4₩150.9M1₩150.9M00400%
2021Q3₩137.9M1₩137.9M00400%
2021Q2₩184M1₩184M10400%
2021Q1₩158.1M1₩158.1M00300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.