SEOUL COMMERCIAL AREA

서원동상점가 전통시장

관악구서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩230.5M▼ -31.0% YoY
Stores3±0.0% YoY
Sales per store₩76.8M▼ -31.0% YoY

Reading this area Against a year earlier, estimated sales -31.0%, stores 0.0% and sales per store -31.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -23.1%
Stores▼ -40.0%
Sales per store▲ +28.2%
Market size
Estimated sales (quarter)
₩230.5M
vs 2024Q4
-31.0%
Estimated transactions
25,621
Per-store economics
Estimated sales per store
₩76.8M
vs a year ago
-31.0%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩164M – ₩374.9M
20212022202320242025
₩299.7M₩230.5M
Stores3 – 5
20212022202320242025
53
Sales per store₩41M – ₩111.5M
20212022202320242025
₩59.9M₩76.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share40% – 133%
20212022202320242025
80%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -31.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (40%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩164M₩230.5M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩41M₩76.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–119%
  • 11–1418%
  • 14–1715%
  • 17–2130%
  • 21–2418%
Age
  • 10s2%
  • 20s33%
  • 30s31%
  • 40s14%
  • 50s13%
  • 60+8%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue12%
  • Wed16%
  • Thu14%
  • Fri14%
  • Sat17%
  • Sun14%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩230.5M-31.0%30.0%₩76.8M-31.0%0267%Mixed
2025Q3₩273.5M-27.1%50.0%₩54.7M-27.1%1040%Mixed
2025Q2₩250.5M-25.0%40.0%₩62.6M-25.0%0050%Mixed
2025Q1₩265M+61.6%40.0%₩66.3M+61.6%1050%Growing
2024Q4₩334.2M+28.4%30.0%₩111.4M+28.4%0267%Growing
2024Q3₩374.9M+29.5%5+66.7%₩75M-22.3%1040%Competition inflow
2024Q2₩333.9M+12.6%4+33.3%₩83.5M-15.6%0050%Competition inflow
2024Q1₩164M-51.0%4+33.3%₩41M-63.2%2150%Possible crowding
2023Q4₩260.4M-16.7%30.0%₩86.8M-16.7%0067%Mixed
2023Q3₩289.6M-11.5%30.0%₩96.5M-11.5%0167%Mixed
2023Q2₩296.6M-6.4%30.0%₩98.9M-6.4%00100%Mixed
2023Q1₩334.5M+26.5%30.0%₩111.5M+26.5%00100%Growing
2022Q4₩312.5M+3.5%3-40.0%₩104.2M+72.5%01100%Mixed
2022Q3₩327.3M+11.6%3-40.0%₩109.1M+86.0%00133%Mixed
2022Q2₩316.9M+5.3%3-25.0%₩105.6M+40.5%00133%Mixed
2022Q1₩264.4M-11.8%3-40.0%₩88.1M+47.1%02133%Shrinking
2021Q4₩301.9M5₩60.4M0180%
2021Q3₩293.3M5₩58.7M10100%
2021Q2₩300.8M4₩75.2M11125%
2021Q1₩299.7M5₩59.9M0080%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.