SEOUL COMMERCIAL AREA

서원동상점가 Traditional market

Gwanak-gu (관악구) 서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩737.2M▲ +1.9% YoY
Stores9▲ +28.6% YoY
Sales per store₩81.9M▼ -20.7% YoY

Reading this area Stores rose 28.6% from a year earlier while estimated sales stayed about the same (+1.9%), so sales per store fell 20.7%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.4%
Stores▲ +50.0%
Sales per store▼ -7.1%
Market size
Estimated sales (quarter)
₩737.2M
vs 2024Q4
+1.9%
Estimated transactions
61,622
Per-store economics
Estimated sales per store
₩81.9M
vs a year ago
-20.7%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩528.9M – ₩1,423.2M
20212022202320242025
₩528.9M₩737.2M
Stores5 – 9
20212022202320242025
69
Sales per store₩78.1M – ₩199.1M
20212022202320242025
₩88.1M₩81.9M
Openings0 – 2
20212022202320242025
02
Closings0 – 2
20212022202320242025
10
Franchise share33% – 67%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.9%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+28.6%
Franchise share
33% (3/9)
Movement
Openings (rate)
2 (17%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩1,010M₩737.2M
Stores 2024 Q1 → 2025 Q4
79
Sales per store 2024 Q1 → 2025 Q4
₩144.3M₩81.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–114%
  • 11–1418%
  • 14–1717%
  • 17–2142%
  • 21–2416%
Age
  • 10s2%
  • 20s27%
  • 30s33%
  • 40s17%
  • 50s13%
  • 60+7%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri13%
  • Sat18%
  • Sun16%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩737.2M+1.9%9+28.6%₩81.9M-20.7%2033%Sales→ · Stores↑ · Per store↓
2025Q3₩682.2M-3.6%7+16.7%₩97.5M-17.4%1243%Sales↓ · Stores↑ · Per store↓
2025Q2₩682.6M-19.6%8+33.3%₩85.3M-39.7%1138%Sales↓ · Stores↑ · Per store↓
2025Q1₩662.1M-34.4%70.0%₩94.6M-34.4%0057%Sales↓ · Stores→ · Per store↓
2024Q4₩723.5M-42.4%7-12.5%₩103.4M-34.1%1057%Sales↓ · Stores↓ · Per store↓
2024Q3₩707.5M-50.3%6-25.0%₩117.9M-33.7%0067%Sales↓ · Stores↓ · Per store↓
2024Q2₩849M-39.1%6-14.3%₩141.5M-28.9%0167%Sales↓ · Stores↓ · Per store↓
2024Q1₩1,010M+23.4%70.0%₩144.3M+23.4%0157%Sales↑ · Stores→ · Per store↑
2023Q4₩1,255.3M+62.9%8+33.3%₩156.9M+22.2%0050%Sales↑ · Stores↑ · Per store↑
2023Q3₩1,423.2M+90.9%8+60.0%₩177.9M+19.3%2150%Sales↑ · Stores↑ · Per store↑
2023Q2₩1,394M+84.4%7+16.7%₩199.1M+58.0%0057%Sales↑ · Stores↑ · Per store↑
2023Q1₩818.7M+43.6%7+16.7%₩117M+23.1%2057%Sales↑ · Stores↑ · Per store↑
2022Q4₩770.5M+22.5%60.0%₩128.4M+22.5%1050%Sales↑ · Stores→ · Per store↑
2022Q3₩745.6M+25.0%5-28.6%₩149.1M+74.9%0160%Sales↑ · Stores↓ · Per store↑
2022Q2₩756M+21.0%6-25.0%₩126M+61.4%0050%Sales↑ · Stores↓ · Per store↑
2022Q1₩570M+7.8%60.0%₩95M+7.8%0050%Sales↑ · Stores→ · Per store↑
2021Q4₩629M6₩104.8M0150%
2021Q3₩596.7M7₩85.2M0143%
2021Q2₩624.7M8₩78.1M2038%
2021Q1₩528.9M6₩88.1M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.