SEOUL COMMERCIAL AREA

서원동상점가 전통시장

관악구서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15M▼ -10.6% YoY
Stores5▼ -16.7% YoY
Sales per store₩3M▲ +7.2% YoY

Reading this area Estimated sales fell 10.6% from a year earlier and stores fell 16.7%. Sales per store are up 7.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -84.5%
Stores▲ +66.7%
Sales per store▼ -90.7%
Market size
Estimated sales (quarter)
₩15M
vs 2024Q4
-10.6%
Estimated transactions
1,072
Per-store economics
Estimated sales per store
₩3M
vs a year ago
+7.2%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15M – ₩96.6M
20212022202320242025
₩96.6M₩15M
Stores3 – 7
20212022202320242025
35
Sales per store₩2.3M – ₩32.2M
20212022202320242025
₩32.2M₩3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share29% – 133%
20212022202320242025
133%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.6%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩33.7M₩15M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩8.4M₩3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1420%
  • 14–1722%
  • 17–2150%
  • 21–248%
Age
  • 10s10%
  • 20s30%
  • 30s18%
  • 40s25%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon11%
  • Tue12%
  • Wed15%
  • Thu17%
  • Fri16%
  • Sat14%
  • Sun16%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15M-10.6%5-16.7%₩3M+7.2%0140%Shrinking
2025Q3₩16.5M-39.2%60.0%₩2.7M-39.2%0133%Mixed
2025Q2₩15.8M-32.6%7+75.0%₩2.3M-61.5%1029%Possible crowding
2025Q1₩15.1M-55.2%6+50.0%₩2.5M-70.1%0133%Possible crowding
2024Q4₩16.8M-71.7%6+50.0%₩2.8M-81.1%0050%Possible crowding
2024Q3₩27.1M-58.8%6+50.0%₩4.5M-72.5%2050%Possible crowding
2024Q2₩23.4M-69.9%40.0%₩5.9M-69.9%0075%Mixed
2024Q1₩33.7M-57.9%40.0%₩8.4M-57.9%0175%Mixed
2023Q4₩59.2M-36.5%40.0%₩14.8M-36.5%00100%Mixed
2023Q3₩65.7M-30.2%40.0%₩16.4M-30.2%11100%Mixed
2023Q2₩77.9M-13.9%40.0%₩19.5M-13.9%00100%Mixed
2023Q1₩80M+52.5%4+33.3%₩20M+14.3%10100%Growing
2022Q4₩93.3M+33.3%40.0%₩23.3M+33.3%0075%Growing
2022Q3₩94.2M+56.6%40.0%₩23.5M+56.6%0075%Growing
2022Q2₩90.4M-3.6%4+33.3%₩22.6M-27.7%1075%Possible crowding
2022Q1₩52.5M-45.7%30.0%₩17.5M-45.7%01100%Mixed
2021Q4₩70M4₩17.5M0075%
2021Q3₩60.1M4₩15M1175%
2021Q2₩93.8M3₩31.3M00133%
2021Q1₩96.6M3₩32.2M00133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.