SEOUL COMMERCIAL AREA

서원동상점가 전통시장

관악구서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩166.5M▲ +10.4% YoY
Stores1±0.0% YoY
Sales per store₩166.5M▲ +10.4% YoY

Reading this area Estimated sales rose 10.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.9%
Stores▼ -50.0%
Sales per store▲ +101.9%
Market size
Estimated sales (quarter)
₩166.5M
vs 2024Q4
+10.4%
Estimated transactions
544
Per-store economics
Estimated sales per store
₩166.5M
vs a year ago
+10.4%
Per transaction
₩306K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩124.2M – ₩264.3M
20212022202320242025
₩165M₩166.5M
Stores1 – 2
20212022202320242025
21
Sales per store₩62.1M – ₩197.4M
20212022202320242025
₩82.5M₩166.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share100% – 300%
20212022202320242025
100%300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
300% (3/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩185M₩166.5M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩185M₩166.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–147%
  • 14–1734%
  • 17–2152%
  • 21–247%
Age
  • 10s5%
  • 20s20%
  • 30s28%
  • 40s26%
  • 50s14%
  • 60+7%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon7%
  • Tue9%
  • Wed7%
  • Thu21%
  • Fri22%
  • Sat21%
  • Sun14%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩166.5M+10.4%10.0%₩166.5M+10.4%00300%Growing
2025Q3₩154.2M-17.2%10.0%₩154.2M-17.2%00300%Mixed
2025Q2₩165.8M-16.0%10.0%₩165.8M-16.0%00300%Mixed
2025Q1₩162.8M-12.0%10.0%₩162.8M-12.0%00300%Mixed
2024Q4₩150.8M+21.5%1-50.0%₩150.8M+142.9%00300%Mixed
2024Q3₩186.3M+4.6%1-50.0%₩186.3M+109.2%00300%Mixed
2024Q2₩197.4M+25.6%1-50.0%₩197.4M+151.1%00300%Mixed
2024Q1₩185M+5.6%1-50.0%₩185M+111.2%01300%Mixed
2023Q4₩124.2M-33.2%20.0%₩62.1M-33.2%00150%Mixed
2023Q3₩178M+20.7%20.0%₩89M+20.7%00150%Growing
2023Q2₩157.2M-26.5%20.0%₩78.6M-26.5%00150%Mixed
2023Q1₩175.3M-3.4%20.0%₩87.6M-3.4%10150%Mixed
2022Q4₩185.7M-29.7%20.0%₩92.9M-29.7%00100%Mixed
2022Q3₩147.5M-31.6%20.0%₩73.7M-31.6%00100%Mixed
2022Q2₩213.8M+3.6%20.0%₩106.9M+3.6%00100%Growing
2022Q1₩181.4M+9.9%20.0%₩90.7M+9.9%00100%Growing
2021Q4₩264.3M2₩132.1M00100%
2021Q3₩215.5M2₩107.8M00100%
2021Q2₩206.3M2₩103.1M00100%
2021Q1₩165M2₩82.5M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.