SEOUL COMMERCIAL AREA

서원동상점가 전통시장

관악구서원동· Area 60,026 m² · Area code 3130285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩317.7M▼ -29.1% YoY
Stores11▼ -21.4% YoY
Sales per store₩28.9M▼ -9.8% YoY

Reading this area Estimated sales fell 29.1% from a year earlier and stores fell 21.4%. Sales per store are down 9.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +126.7%
Stores▼ -35.3%
Sales per store▲ +250.3%
Market size
Estimated sales (quarter)
₩317.7M
vs 2024Q4
-29.1%
Estimated transactions
41,916
Per-store economics
Estimated sales per store
₩28.9M
vs a year ago
-9.8%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩135.9M – ₩488.3M
20212022202320242025
₩140.1M₩317.7M
Stores11 – 17
20212022202320242025
1711
Sales per store₩8.2M – ₩40.7M
20212022202320242025
₩8.2M₩28.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share12% – 33%
20212022202320242025
12%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.1%, stores YoY -21.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-21.4%
Franchise share
27% (3/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩488.3M₩317.7M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩40.7M₩28.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0630%
  • 06–116%
  • 11–142%
  • 14–177%
  • 17–2124%
  • 21–2431%
Age
  • 10s3%
  • 20s33%
  • 30s27%
  • 40s14%
  • 50s17%
  • 60+5%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon11%
  • Tue8%
  • Wed12%
  • Thu12%
  • Fri16%
  • Sat25%
  • Sun16%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩317.7M-29.1%11-21.4%₩28.9M-9.8%0027%Shrinking
2025Q3₩346M-13.7%11-8.3%₩31.5M-5.8%0027%Shrinking
2025Q2₩373.9M-13.4%11-8.3%₩34M-5.6%0127%Shrinking
2025Q1₩308.5M-36.8%120.0%₩25.7M-36.8%0225%Mixed
2024Q4₩448.3M-1.4%14+16.7%₩32M-15.5%2121%Possible crowding
2024Q3₩400.7M+26.1%120.0%₩33.4M+26.1%0033%Growing
2024Q2₩431.9M+23.9%120.0%₩36M+23.9%0033%Growing
2024Q1₩488.3M+4.0%12-14.3%₩40.7M+21.4%0033%Mixed
2023Q4₩454.7M+36.2%12-20.0%₩37.9M+70.3%0033%Mixed
2023Q3₩317.7M-2.0%12-14.3%₩26.5M+14.4%0033%Possible recovery
2023Q2₩348.5M+3.0%12-20.0%₩29M+28.7%0233%Possible recovery
2023Q1₩469.4M+245.5%14-6.7%₩33.5M+270.1%0129%Mixed
2022Q4₩333.8M-0.6%150.0%₩22.3M-0.6%2127%Mixed
2022Q3₩324.1M+97.9%14-6.7%₩23.1M+112.0%0129%Mixed
2022Q2₩338.5M+46.7%15-6.3%₩22.6M+56.5%0027%Mixed
2022Q1₩135.9M-3.1%15-11.8%₩9.1M+9.9%0027%Shrinking
2021Q4₩335.9M15₩22.4M3127%
2021Q3₩163.8M15₩10.9M0113%
2021Q2₩230.7M16₩14.4M0113%
2021Q1₩140.1M17₩8.2M0112%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.