SEOUL COMMERCIAL AREA

이태원 관광특구 Tourist zone

Yongsan-gu (용산구) 이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩370.1M▼ -41.0% YoY
Stores20▼ -13.0% YoY
Sales per store₩18.5M▼ -32.1% YoY

Reading this area Estimated sales fell 41.0% from a year earlier and stores fell 13.0%. Sales per store are down 32.1%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -61.2%
Stores▼ -4.8%
Sales per store▼ -59.3%
Market size
Estimated sales (quarter)
₩370.1M
vs 2024Q4
-41.0%
Estimated transactions
6,198
Per-store economics
Estimated sales per store
₩18.5M
vs a year ago
-32.1%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩364.7M – ₩1,637.4M
20212022202320242025
₩953.9M₩370.1M
Stores19 – 24
20212022202320242025
2120
Sales per store₩18.2M – ₩78M
20212022202320242025
₩45.4M₩18.5M
Openings0 – 4
20212022202320242025
10
Closings0 – 3
20212022202320242025
30
Franchise share0% – 5%
20212022202320242025
5%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.0%, stores YoY -13.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-13.0%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩727.3M₩370.1M
Stores 2024 Q1 → 2025 Q4
2420
Sales per store 2024 Q1 → 2025 Q4
₩30.3M₩18.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–110%
  • 11–1413%
  • 14–176%
  • 17–2135%
  • 21–2427%
Age
  • 10s1%
  • 20s40%
  • 30s33%
  • 40s12%
  • 50s10%
  • 60+4%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon5%
  • Tue9%
  • Wed15%
  • Thu12%
  • Fri16%
  • Sat26%
  • Sun16%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩370.1M-41.0%20-13.0%₩18.5M-32.1%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩509.9M-19.3%20-16.7%₩25.5M-3.2%000%Sales↓ · Stores↓ · Per store↓
2025Q2₩364.7M-45.9%20-16.7%₩18.2M-35.1%030%Sales↓ · Stores↓ · Per store↓
2025Q1₩504M-30.7%22-8.3%₩22.9M-24.4%015%Sales↓ · Stores↓ · Per store↓
2024Q4₩626.8M-28.1%23-4.2%₩27.3M-25.0%014%Sales↓ · Stores↓ · Per store↓
2024Q3₩632.2M-30.1%24+4.3%₩26.3M-33.0%224%Sales↓ · Stores↑ · Per store↓
2024Q2₩674.2M-32.9%24+4.3%₩28.1M-35.7%114%Sales↓ · Stores↑ · Per store↓
2024Q1₩727.3M-41.6%24+9.1%₩30.3M-46.4%004%Sales↓ · Stores↑ · Per store↓
2023Q4₩871.9M-38.3%24+9.1%₩36.3M-43.4%104%Sales↓ · Stores↑ · Per store↓
2023Q3₩903.9M-44.8%23+9.5%₩39.3M-49.6%114%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,005.4M-35.3%23+4.5%₩43.7M-38.1%104%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,244.9M+12.7%220.0%₩56.6M+12.7%005%Sales↑ · Stores→ · Per store↑
2022Q4₩1,412.8M+39.8%22-4.3%₩64.2M+46.1%215%Sales↑ · Stores↓ · Per store↑
2022Q3₩1,637.4M+179.8%21+10.5%₩78M+153.2%015%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,554.7M+91.3%22+10.0%₩70.7M+73.9%115%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,104.2M+15.8%22+4.8%₩50.2M+10.5%015%Sales↑ · Stores↑ · Per store↑
2021Q4₩1,010.8M23₩43.9M404%
2021Q3₩585.1M19₩30.8M235%
2021Q2₩812.9M20₩40.6M125%
2021Q1₩953.9M21₩45.4M135%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.