SEOUL COMMERCIAL AREA

이태원 관광특구 관광특구

용산구이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩205M▼ -88.6% YoY
Stores19▼ -5.0% YoY
Sales per store₩10.8M▼ -88.0% YoY

Reading this area Estimated sales fell 88.6% from a year earlier and stores fell 5.0%. Sales per store are down 88.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.5%
Stores▼ -9.5%
Sales per store▲ +1.1%
Market size
Estimated sales (quarter)
₩205M
vs 2024Q4
-88.6%
Estimated transactions
648
Per-store economics
Estimated sales per store
₩10.8M
vs a year ago
-88.0%
Per transaction
₩316K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩118.5M – ₩2,141.1M
20212022202320242025
₩224.1M₩205M
Stores19 – 22
20212022202320242025
2119
Sales per store₩6.2M – ₩107.1M
20212022202320242025
₩10.7M₩10.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -88.6%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
0% (0/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,108.9M₩205M
Stores 2024 Q1 → 2025 Q4
2019
Sales per store 2024 Q1 → 2025 Q4
₩55.4M₩10.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1417%
  • 14–1769%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s20%
  • 50s34%
  • 60+45%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon12%
  • Tue22%
  • Wed27%
  • Thu4%
  • Fri4%
  • Sat25%
  • Sun5%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩205M-88.6%19-5.0%₩10.8M-88.0%000%Shrinking
2025Q3₩118.5M-93.5%19-5.0%₩6.2M-93.1%010%Shrinking
2025Q2₩2,141.1M+19.9%200.0%₩107.1M+19.9%010%Growing
2025Q1₩1,552.8M+40.0%21+5.0%₩73.9M+33.4%100%Growing
2024Q4₩1,792.4M+29.9%20-4.8%₩89.6M+36.4%000%Mixed
2024Q3₩1,811.9M-2.4%20-4.8%₩90.6M+2.5%000%Mixed
2024Q2₩1,786.2M+394.7%20-9.1%₩89.3M+444.2%000%Mixed
2024Q1₩1,108.9M+210.9%20-4.8%₩55.4M+226.5%120%Mixed
2023Q4₩1,379.8M+142.8%21-4.5%₩65.7M+154.4%000%Mixed
2023Q3₩1,856.9M+313.3%21-4.5%₩88.4M+332.9%010%Mixed
2023Q2₩361.1M-33.5%220.0%₩16.4M-33.5%100%Mixed
2023Q1₩356.6M-0.4%21-4.5%₩17M+4.3%010%Possible recovery
2022Q4₩568.3M+111.2%220.0%₩25.8M+111.2%000%Growing
2022Q3₩449.3M-2.7%220.0%₩20.4M-2.7%000%Mixed
2022Q2₩543M+36.4%220.0%₩24.7M+36.4%110%Growing
2022Q1₩358.1M+59.8%22+4.8%₩16.3M+52.5%000%Growing
2021Q4₩269.1M22₩12.2M000%
2021Q3₩461.7M22₩21M000%
2021Q2₩398.1M22₩18.1M100%
2021Q1₩224.1M21₩10.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.