SEOUL COMMERCIAL AREA

이태원 관광특구 관광특구

용산구이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩73.7M▼ -0.9% YoY
Stores17▼ -10.5% YoY
Sales per store₩4.3M▲ +10.7% YoY

Reading this area Stores fell 10.5% from a year earlier while estimated sales held at -0.9%, so sales per store rose 10.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.4%
Stores▲ +13.3%
Sales per store▲ +7.1%
Market size
Estimated sales (quarter)
₩73.7M
vs 2024Q4
-0.9%
Estimated transactions
1,637
Per-store economics
Estimated sales per store
₩4.3M
vs a year ago
+10.7%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩46.8M – ₩231.1M
20212022202320242025
₩60.7M₩73.7M
Stores15 – 19
20212022202320242025
1517
Sales per store₩2.6M – ₩14.4M
20212022202320242025
₩4M₩4.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.9%, stores YoY -10.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-10.5%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩68.5M₩73.7M
Stores 2024 Q1 → 2025 Q4
1817
Sales per store 2024 Q1 → 2025 Q4
₩3.8M₩4.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1430%
  • 14–1736%
  • 17–2128%
  • 21–241%
Age
  • 10s1%
  • 20s23%
  • 30s45%
  • 40s13%
  • 50s9%
  • 60+9%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon7%
  • Tue11%
  • Wed14%
  • Thu13%
  • Fri13%
  • Sat36%
  • Sun7%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩73.7M-0.9%17-10.5%₩4.3M+10.7%000%Possible recovery
2025Q3₩70M-11.4%17-10.5%₩4.1M-0.9%000%Shrinking
2025Q2₩68.8M-2.6%17-10.5%₩4M+8.9%010%Possible recovery
2025Q1₩74.7M+9.2%180.0%₩4.2M+9.2%010%Growing
2024Q4₩74.4M+10.6%19+5.6%₩3.9M+4.8%000%Growing
2024Q3₩79M+68.9%19+5.6%₩4.2M+60.0%000%Growing
2024Q2₩70.6M+1.9%19+5.6%₩3.7M-3.5%100%Possible crowding
2024Q1₩68.5M+3.0%18+12.5%₩3.8M-8.4%000%Possible crowding
2023Q4₩67.2M-28.4%18+12.5%₩3.7M-36.3%000%Possible crowding
2023Q3₩46.8M-79.8%18+12.5%₩2.6M-82.0%000%Possible crowding
2023Q2₩69.3M-59.9%18+12.5%₩3.9M-64.4%200%Possible crowding
2023Q1₩66.5M-63.1%160.0%₩4.2M-63.1%000%Mixed
2022Q4₩93.9M+39.7%160.0%₩5.9M+39.7%000%Growing
2022Q3₩231.1M+283.4%16+6.7%₩14.4M+259.5%000%Growing
2022Q2₩172.9M+94.4%160.0%₩10.8M+94.4%000%Growing
2022Q1₩180M+196.5%16+6.7%₩11.2M+178.0%000%Growing
2021Q4₩67.2M16₩4.2M210%
2021Q3₩60.3M15₩4M010%
2021Q2₩88.9M16₩5.6M100%
2021Q1₩60.7M15₩4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.