SEOUL COMMERCIAL AREA

이태원 관광특구 Tourist zone

Yongsan-gu (용산구) 이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5▼ -16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▲ +34.6%
Stores▲ +20.0%
Sales per store▲ +12.1%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩47.2M – ₩578M
20212022202320242025
₩90.4M
Stores4 – 7
20212022202320242025
55
Sales per store₩6.7M – ₩144.5M
20212022202320242025
₩18.1M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
40%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩128.9M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩18.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0621%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2114%
  • 21–2465%
Age
  • 10s0%
  • 20s26%
  • 30s37%
  • 40s15%
  • 50s13%
  • 60+9%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon2%
  • Tue13%
  • Wed9%
  • Thu13%
  • Fri28%
  • Sat26%
  • Sun8%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q45-16.7%000%
2025Q35-16.7%000%
2025Q25-16.7%000%
2025Q15-28.6%010%
2024Q46-14.3%000%
2024Q36-14.3%010%
2024Q2₩121.7M+158.0%6-14.3%₩20.3M+201.0%0117%Sales↑ · Stores↓ · Per store↑
2024Q1₩128.9M-12.0%70.0%₩18.4M-12.0%0114%Sales↓ · Stores→ · Per store↓
2023Q4₩162.4M-25.3%7+75.0%₩23.2M-57.3%0029%Sales↓ · Stores↑ · Per store↓
2023Q3₩128.9M-70.1%7+75.0%₩18.4M-82.9%0029%Sales↓ · Stores↑ · Per store↓
2023Q2₩47.2M-91.8%7+75.0%₩6.7M-95.3%1129%Sales↓ · Stores↑ · Per store↓
2023Q1₩146.5M+12.4%7+40.0%₩20.9M-19.7%3029%Sales↑ · Stores↑ · Per store↓
2022Q4₩217.5M-35.4%4-20.0%₩54.4M-19.3%0050%Sales↓ · Stores↓ · Per store↓
2022Q3₩430.9M+420.2%4-20.0%₩107.7M+550.3%0050%Sales↑ · Stores↓ · Per store↑
2022Q2₩578M+308.9%4-20.0%₩144.5M+411.2%1250%Sales↑ · Stores↓ · Per store↑
2022Q1₩130.3M+44.1%50.0%₩26.1M+44.1%0040%Sales↑ · Stores→ · Per store↑
2021Q4₩336.8M5₩67.4M0040%
2021Q3₩82.8M5₩16.6M0040%
2021Q2₩141.3M5₩28.3M0040%
2021Q1₩90.4M5₩18.1M0040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.