SEOUL COMMERCIAL AREA

이태원 관광특구 Tourist zone

Yongsan-gu (용산구) 이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩497.4M▲ +57.9% YoY
Stores19▲ +26.7% YoY
Sales per store₩26.2M▲ +24.6% YoY

Reading this area Estimated sales rose 57.9% from a year earlier while stores were up 26.7%, so sales per store also rose 24.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +192.5%
Stores▲ +11.8%
Sales per store▲ +161.7%
Market size
Estimated sales (quarter)
₩497.4M
vs 2024Q4
+57.9%
Estimated transactions
27,999
Per-store economics
Estimated sales per store
₩26.2M
vs a year ago
+24.6%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.1M – ₩497.4M
20212022202320242025
₩170.1M₩497.4M
Stores14 – 19
20212022202320242025
1719
Sales per store₩6.5M – ₩26.2M
20212022202320242025
₩10M₩26.2M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share6% – 27%
20212022202320242025
18%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +57.9%, stores YoY +26.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+26.7%
Franchise share
11% (2/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩254.8M₩497.4M
Stores 2024 Q1 → 2025 Q4
1419
Sales per store 2024 Q1 → 2025 Q4
₩18.2M₩26.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–114%
  • 11–1416%
  • 14–1712%
  • 17–2127%
  • 21–2425%
Age
  • 10s1%
  • 20s28%
  • 30s37%
  • 40s16%
  • 50s11%
  • 60+7%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon9%
  • Tue10%
  • Wed14%
  • Thu12%
  • Fri16%
  • Sat24%
  • Sun14%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩497.4M+57.9%19+26.7%₩26.2M+24.6%0011%Growing
2025Q3₩367.9M+40.5%19+35.7%₩19.4M+3.5%2011%Growing
2025Q2₩236.9M-22.5%18+28.6%₩13.2M-39.7%106%Possible crowding
2025Q1₩216.5M-15.0%17+21.4%₩12.7M-30.0%206%Possible crowding
2024Q4₩315.1M+38.1%15+7.1%₩21M+28.9%117%Growing
2024Q3₩261.8M+32.5%140.0%₩18.7M+32.5%0114%Growing
2024Q2₩305.6M+85.4%14-6.7%₩21.8M+98.6%0021%Mixed
2024Q1₩254.8M+179.8%140.0%₩18.2M+179.8%1121%Growing
2023Q4₩228.1M+58.2%14-6.7%₩16.3M+69.5%2221%Mixed
2023Q3₩197.6M-26.8%14-17.6%₩14.1M-11.1%1221%Shrinking
2023Q2₩164.9M-52.4%15-6.3%₩11M-49.2%1020%Shrinking
2023Q1₩91.1M-58.9%14-12.5%₩6.5M-53.0%0121%Shrinking
2022Q4₩144.2M-57.0%150.0%₩9.6M-57.0%0220%Mixed
2022Q3₩270M+48.0%170.0%₩15.9M+48.0%2118%Growing
2022Q2₩346.2M+34.1%16-11.1%₩21.6M+50.8%0019%Mixed
2022Q1₩221.4M+30.2%16-5.9%₩13.8M+38.3%1119%Mixed
2021Q4₩335.5M15₩22.4M1227%
2021Q3₩182.4M17₩10.7M0118%
2021Q2₩258.2M18₩14.3M3217%
2021Q1₩170.1M17₩10M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.