SEOUL COMMERCIAL AREA

이태원 관광특구 관광특구

용산구이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩18,616.1M▲ +1.5% YoY
Stores209▼ -3.2% YoY
Sales per store₩89.1M▲ +4.9% YoY

Reading this area Stores fell 3.2% from a year earlier while estimated sales held at +1.5%, so sales per store rose 4.9%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +96.4%
Stores▲ +12.4%
Sales per store▲ +74.8%
Market size
Estimated sales (quarter)
₩18,616.1M
vs 2024Q4
+1.5%
Estimated transactions
420,730
Per-store economics
Estimated sales per store
₩89.1M
vs a year ago
+4.9%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,478.8M – ₩25,412.4M
20212022202320242025
₩9,478.8M₩18,616.1M
Stores183 – 226
20212022202320242025
186209
Sales per store₩51M – ₩119.4M
20212022202320242025
₩51M₩89.1M
Openings2 – 18
20212022202320242025
65
Closings3 – 12
20212022202320242025
125
Franchise share2% – 3%
20212022202320242025
3%2%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.5%, stores YoY -3.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
209
vs a year ago
-3.2%
Franchise share
2% (5/209)
Movement
Openings (rate)
5 (2%)
Closings (rate)
5 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16,734.7M₩18,616.1M
Stores 2024 Q1 → 2025 Q4
221209
Sales per store 2024 Q1 → 2025 Q4
₩75.7M₩89.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–111%
  • 11–1410%
  • 14–1711%
  • 17–2134%
  • 21–2425%
Age
  • 10s1%
  • 20s32%
  • 30s39%
  • 40s14%
  • 50s9%
  • 60+6%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon6%
  • Tue7%
  • Wed11%
  • Thu13%
  • Fri16%
  • Sat26%
  • Sun21%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩18,616.1M+1.5%209-3.2%₩89.1M+4.9%552%Possible recovery
2025Q3₩17,832.7M+4.2%209-1.9%₩85.3M+6.2%292%Growing
2025Q2₩17,852.7M+0.3%215-1.8%₩83M+2.1%6112%Mixed
2025Q1₩16,215.1M-3.1%220-0.5%₩73.7M-2.7%732%Mixed
2024Q4₩18,337.3M+3.0%216-2.3%₩84.9M+5.4%962%Mixed
2024Q3₩17,112.3M-7.8%213-1.4%₩80.3M-6.5%4102%Mixed
2024Q2₩17,803.5M-0.9%219+1.4%₩81.3M-2.2%572%Mixed
2024Q1₩16,734.7M+15.3%221-1.3%₩75.7M+16.9%552%Growing
2023Q4₩17,805.4M-1.5%221-2.2%₩80.6M+0.8%1052%Mixed
2023Q3₩18,552.4M-27.0%216+0.9%₩85.9M-27.7%11112%Mixed
2023Q2₩17,958.5M-28.1%216+3.3%₩83.1M-30.4%3112%Possible crowding
2023Q1₩14,511.7M+6.6%224+8.2%₩64.8M-1.5%462%Mixed
2022Q4₩18,070.4M+3.4%226+13.0%₩80M-8.5%1872%Competition inflow
2022Q3₩25,412.4M+115.9%214+10.9%₩118.7M+94.7%1593%Growing
2022Q2₩24,963.3M+78.2%209+14.2%₩119.4M+56.0%862%Growing
2022Q1₩13,612.8M+43.6%207+11.3%₩65.8M+29.0%1032%Growing
2021Q4₩17,481.8M200₩87.4M1583%
2021Q3₩11,772.8M193₩61M1673%
2021Q2₩14,010.2M183₩76.6M8113%
2021Q1₩9,478.8M186₩51M6123%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.