SEOUL COMMERCIAL AREA

이태원 관광특구 Tourist zone

Yongsan-gu (용산구) 이태원1동· Area 372,565 m² · Area code 3001491 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

섬유제품 2025 Q4 · Seoul data

Estimated sales (quarter)₩69.7M▼ -36.2% YoY
Stores5▲ +25.0% YoY
Sales per store₩13.9M▼ -49.0% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-36.2%), so sales per store fell 49.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -22.1%
Stores▲ +25.0%
Sales per store▼ -37.7%
Market size
Estimated sales (quarter)
₩69.7M
vs 2024Q4
-36.2%
Estimated transactions
74
Per-store economics
Estimated sales per store
₩13.9M
vs a year ago
-49.0%
Per transaction
₩942K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45M – ₩114M
20212022202320242025
₩89.4M₩69.7M
Stores4 – 5
20212022202320242025
45
Sales per store₩11.2M – ₩28.5M
20212022202320242025
₩22.4M₩13.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.2%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩95.8M₩69.7M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩23.9M₩13.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–142%
  • 14–1756%
  • 17–2141%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s8%
  • 40s35%
  • 50s40%
  • 60+17%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon6%
  • Tue3%
  • Wed19%
  • Thu39%
  • Fri16%
  • Sat17%
  • Sun0%
Gender
  • Male16%
  • Female84%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩69.7M-36.2%5+25.0%₩13.9M-49.0%100%Possible crowding
2025Q3₩114M+4.7%40.0%₩28.5M+4.7%010%Growing
2025Q2₩110.6M+24.5%5+25.0%₩22.1M-0.4%000%Mixed
2025Q1₩73M-23.8%5+25.0%₩14.6M-39.0%100%Possible crowding
2024Q4₩109.2M+70.9%40.0%₩27.3M+70.9%000%Growing
2024Q3₩108.9M+13.9%40.0%₩27.2M+13.9%000%Growing
2024Q2₩88.8M+14.1%40.0%₩22.2M+14.1%000%Growing
2024Q1₩95.8M+90.0%40.0%₩23.9M+90.0%000%Growing
2023Q4₩63.9M-0.7%40.0%₩16M-0.7%000%Mixed
2023Q3₩95.6M-5.2%40.0%₩23.9M-5.2%000%Mixed
2023Q2₩77.9M-20.9%40.0%₩19.5M-20.9%000%Mixed
2023Q1₩50.4M+12.1%40.0%₩12.6M+12.1%000%Growing
2022Q4₩64.4M-23.9%40.0%₩16.1M-23.9%000%Mixed
2022Q3₩100.8M+23.3%40.0%₩25.2M+23.3%000%Growing
2022Q2₩98.5M+14.4%40.0%₩24.6M+14.4%000%Growing
2022Q1₩45M-49.7%40.0%₩11.2M-49.7%000%Mixed
2021Q4₩84.5M4₩21.1M000%
2021Q3₩81.8M4₩20.4M000%
2021Q2₩86.1M4₩21.5M000%
2021Q1₩89.4M4₩22.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.