SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩560.1M▼ -22.0% YoY
Stores19▲ +26.7% YoY
Sales per store₩29.5M▼ -38.4% YoY

Reading this area Stores rose 26.7% from a year earlier while estimated sales stayed about the same (-22.0%), so sales per store fell 38.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +89.3%
Stores▲ +11.8%
Sales per store▲ +69.4%
Market size
Estimated sales (quarter)
₩560.1M
vs 2024Q4
-22.0%
Estimated transactions
12,776
Per-store economics
Estimated sales per store
₩29.5M
vs a year ago
-38.4%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩295.8M – ₩852.5M
20212022202320242025
₩295.8M₩560.1M
Stores15 – 21
20212022202320242025
1719
Sales per store₩16.4M – ₩53.3M
20212022202320242025
₩17.4M₩29.5M
Openings0 – 4
20212022202320242025
03
Closings0 – 3
20212022202320242025
10
Franchise share5% – 7%
20212022202320242025
6%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.0%, stores YoY +26.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+26.7%
Franchise share
5% (1/19)
Movement
Openings (rate)
3 (15%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩578.7M₩560.1M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩32.1M₩29.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–114%
  • 11–1416%
  • 14–179%
  • 17–2144%
  • 21–2418%
Age
  • 10s0%
  • 20s7%
  • 30s17%
  • 40s18%
  • 50s23%
  • 60+35%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue11%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat22%
  • Sun15%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩560.1M-22.0%19+26.7%₩29.5M-38.4%305%Possible crowding
2025Q3₩852.5M+5.6%160.0%₩53.3M+5.6%106%Growing
2025Q2₩717.4M-1.5%15-11.8%₩47.8M+11.6%117%Possible recovery
2025Q1₩553.7M-4.3%15-16.7%₩36.9M+14.8%007%Shrinking
2024Q4₩717.8M+7.9%15-25.0%₩47.9M+43.9%017%Mixed
2024Q3₩807.2M+18.0%16-23.8%₩50.4M+54.9%126%Mixed
2024Q2₩728.5M+11.7%17-19.0%₩42.9M+38.0%016%Mixed
2024Q1₩578.7M-3.3%18-10.0%₩32.1M+7.5%026%Shrinking
2023Q4₩665.3M+10.0%20+5.3%₩33.3M+4.5%015%Growing
2023Q3₩684M+9.3%21+10.5%₩32.6M-1.1%005%Mixed
2023Q2₩652.2M-11.7%21+5.0%₩31.1M-15.9%105%Possible crowding
2023Q1₩598.4M+51.3%200.0%₩29.9M+51.3%105%Growing
2022Q4₩605M+14.6%19-5.0%₩31.8M+20.7%005%Mixed
2022Q3₩625.8M+77.8%19+5.6%₩32.9M+68.5%015%Growing
2022Q2₩738.2M+125.6%200.0%₩36.9M+125.6%225%Growing
2022Q1₩395.6M+33.7%20+17.6%₩19.8M+13.7%115%Growing
2021Q4₩527.8M20₩26.4M205%
2021Q3₩351.9M18₩19.5M136%
2021Q2₩327.3M20₩16.4M415%
2021Q1₩295.8M17₩17.4M016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.