SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미곡판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩121.2M▼ -30.1% YoY
Stores3±0.0% YoY
Sales per store₩40.4M▼ -30.1% YoY

Reading this area Against a year earlier, estimated sales -30.1%, stores 0.0% and sales per store -30.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.2%
Stores±0.0%
Sales per store▲ +51.2%
Market size
Estimated sales (quarter)
₩121.2M
vs 2024Q4
-30.1%
Estimated transactions
3,173
Per-store economics
Estimated sales per store
₩40.4M
vs a year ago
-30.1%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩53.4M – ₩337.5M
20212022202320242025
₩80.2M₩121.2M
Stores3 – 3
20212022202320242025
33
Sales per store₩17.8M – ₩112.5M
20212022202320242025
₩26.7M₩40.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩337.5M₩121.2M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩112.5M₩40.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1430%
  • 14–1755%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s6%
  • 50s11%
  • 60+82%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon7%
  • Tue26%
  • Wed14%
  • Thu8%
  • Fri11%
  • Sat28%
  • Sun7%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩121.2M-30.1%30.0%₩40.4M-30.1%000%Mixed
2025Q3₩107.7M+33.5%30.0%₩35.9M+33.5%000%Growing
2025Q2₩206.6M+77.4%30.0%₩68.9M+77.4%000%Growing
2025Q1₩249.9M-26.0%30.0%₩83.3M-26.0%000%Mixed
2024Q4₩173.3M-19.1%30.0%₩57.8M-19.1%000%Mixed
2024Q3₩80.7M-1.7%30.0%₩26.9M-1.7%000%Mixed
2024Q2₩116.4M+41.1%30.0%₩38.8M+41.1%000%Growing
2024Q1₩337.5M+393.8%30.0%₩112.5M+393.8%000%Growing
2023Q4₩214.2M+117.4%30.0%₩71.4M+117.4%000%Growing
2023Q3₩82.1M+33.1%30.0%₩27.4M+33.1%000%Growing
2023Q2₩82.5M+34.5%30.0%₩27.5M+34.5%000%Growing
2023Q1₩68.3M-18.2%30.0%₩22.8M-18.2%000%Mixed
2022Q4₩98.5M-16.2%30.0%₩32.8M-16.2%000%Mixed
2022Q3₩61.7M-15.5%30.0%₩20.6M-15.5%000%Mixed
2022Q2₩61.4M+14.9%30.0%₩20.5M+14.9%000%Growing
2022Q1₩83.6M+4.3%30.0%₩27.9M+4.3%000%Growing
2021Q4₩117.5M3₩39.2M000%
2021Q3₩73M3₩24.3M000%
2021Q2₩53.4M3₩17.8M000%
2021Q1₩80.2M3₩26.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.