SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,437.7M▲ +3.4% YoY
Stores4±0.0% YoY
Sales per store₩359.4M▲ +3.4% YoY

Reading this area Estimated sales rose 3.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +64.8%
Stores▲ +100.0%
Sales per store▼ -17.6%
Market size
Estimated sales (quarter)
₩1,437.7M
vs 2024Q4
+3.4%
Estimated transactions
73,314
Per-store economics
Estimated sales per store
₩359.4M
vs a year ago
+3.4%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩872.3M – ₩1,629.4M
20212022202320242025
₩872.3M₩1,437.7M
Stores2 – 4
20212022202320242025
24
Sales per store₩286.9M – ₩814.7M
20212022202320242025
₩436.1M₩359.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
50%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,147.7M₩1,437.7M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩286.9M₩359.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1430%
  • 14–1739%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s6%
  • 40s10%
  • 50s27%
  • 60+56%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon20%
  • Tue15%
  • Wed20%
  • Thu16%
  • Fri16%
  • Sat6%
  • Sun6%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,437.7M+3.4%40.0%₩359.4M+3.4%0025%Growing
2025Q3₩1,489.4M+12.5%40.0%₩372.3M+12.5%0025%Growing
2025Q2₩1,251.2M+0.5%40.0%₩312.8M+0.5%0025%Mixed
2025Q1₩1,437.6M+25.3%40.0%₩359.4M+25.3%0025%Growing
2024Q4₩1,389.8M+4.2%40.0%₩347.5M+4.2%0025%Growing
2024Q3₩1,324.2M+0.8%4+100.0%₩331M-49.6%0025%Possible crowding
2024Q2₩1,244.5M-8.3%4+100.0%₩311.1M-54.1%0025%Possible crowding
2024Q1₩1,147.7M-2.8%4+100.0%₩286.9M-51.4%0025%Possible crowding
2023Q4₩1,333.8M+2.2%4+100.0%₩333.4M-48.9%2025%Possible crowding
2023Q3₩1,313.2M-7.9%20.0%₩656.6M-7.9%0050%Mixed
2023Q2₩1,356.5M+11.8%20.0%₩678.3M+11.8%0050%Growing
2023Q1₩1,180.8M-27.5%20.0%₩590.4M-27.5%0050%Mixed
2022Q4₩1,305M+34.4%20.0%₩652.5M+34.4%0050%Growing
2022Q3₩1,425.3M+51.5%20.0%₩712.7M+51.5%0050%Growing
2022Q2₩1,212.8M+26.6%20.0%₩606.4M+26.6%0050%Growing
2022Q1₩1,629.4M+86.8%20.0%₩814.7M+86.8%0050%Growing
2021Q4₩970.9M2₩485.4M0050%
2021Q3₩940.6M2₩470.3M0050%
2021Q2₩958.1M2₩479.1M0050%
2021Q1₩872.3M2₩436.1M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.