SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩40.6M▼ -62.7% YoY
Stores6±0.0% YoY
Sales per store₩6.8M▼ -62.7% YoY

Reading this area Against a year earlier, estimated sales -62.7%, stores 0.0% and sales per store -62.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -20.5%
Stores▼ -14.3%
Sales per store▼ -7.2%
Market size
Estimated sales (quarter)
₩40.6M
vs 2024Q4
-62.7%
Estimated transactions
633
Per-store economics
Estimated sales per store
₩6.8M
vs a year ago
-62.7%
Per transaction
₩64K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩38.7M – ₩108.8M
20212022202320242025
₩51M₩40.6M
Stores6 – 7
20212022202320242025
76
Sales per store₩6.5M – ₩18.1M
20212022202320242025
₩7.3M₩6.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -62.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩84.1M₩40.6M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩12M₩6.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1432%
  • 14–1762%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s1%
  • 50s18%
  • 60+81%
Weekday / weekend
  • Weekday42%
  • Weekend58%
Day of week
  • Mon7%
  • Tue7%
  • Wed14%
  • Thu3%
  • Fri11%
  • Sat43%
  • Sun16%
Gender
  • Male16%
  • Female84%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩40.6M-62.7%60.0%₩6.8M-62.7%000%Mixed
2025Q3₩66.3M+21.6%60.0%₩11.1M+21.6%000%Growing
2025Q2₩72M-10.7%60.0%₩12M-10.7%000%Mixed
2025Q1₩38.7M-53.9%6-14.3%₩6.5M-46.3%000%Shrinking
2024Q4₩108.8M+36.5%6-14.3%₩18.1M+59.2%000%Mixed
2024Q3₩54.6M-27.8%6-14.3%₩9.1M-15.8%000%Shrinking
2024Q2₩80.6M-12.9%6-14.3%₩13.4M+1.7%010%Shrinking
2024Q1₩84.1M+23.2%70.0%₩12M+23.2%110%Growing
2023Q4₩79.8M-17.5%70.0%₩11.4M-17.5%000%Mixed
2023Q3₩75.6M+27.6%7+16.7%₩10.8M+9.3%000%Growing
2023Q2₩92.5M-9.5%7+16.7%₩13.2M-22.4%000%Possible crowding
2023Q1₩68.3M+6.8%7+16.7%₩9.8M-8.4%000%Competition inflow
2022Q4₩96.6M+4.2%7+16.7%₩13.8M-10.7%100%Competition inflow
2022Q3₩59.2M-23.4%60.0%₩9.9M-23.4%000%Mixed
2022Q2₩102.2M+44.0%60.0%₩17M+44.0%000%Growing
2022Q1₩63.9M+25.3%6-14.3%₩10.7M+46.1%000%Mixed
2021Q4₩92.7M6₩15.5M000%
2021Q3₩77.3M6₩12.9M000%
2021Q2₩71M6₩11.8M010%
2021Q1₩51M7₩7.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.