SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩61.3M▼ -11.3% YoY
Stores2±0.0% YoY
Sales per store₩30.7M▼ -11.3% YoY

Reading this area Against a year earlier, estimated sales -11.3%, stores 0.0% and sales per store -11.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.5%
Stores±0.0%
Sales per store▼ -37.5%
Market size
Estimated sales (quarter)
₩61.3M
vs 2024Q4
-11.3%
Estimated transactions
1,754
Per-store economics
Estimated sales per store
₩30.7M
vs a year ago
-11.3%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩54.9M – ₩153.4M
20212022202320242025
₩98.1M₩61.3M
Stores2 – 2
20212022202320242025
22
Sales per store₩27.4M – ₩76.7M
20212022202320242025
₩49M₩30.7M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share50% – 150%
20212022202320242025
150%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩54.9M₩61.3M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩27.4M₩30.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0613%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2133%
  • 21–2455%
Age
  • 10s0%
  • 20s2%
  • 30s7%
  • 40s41%
  • 50s30%
  • 60+20%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon12%
  • Tue6%
  • Wed15%
  • Thu16%
  • Fri15%
  • Sat24%
  • Sun12%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩61.3M-11.3%20.0%₩30.7M-11.3%0050%Mixed
2025Q3₩70.6M+7.1%20.0%₩35.3M+7.1%0050%Growing
2025Q2₩72.8M+2.4%20.0%₩36.4M+2.4%0050%Mixed
2025Q1₩73.5M+33.9%20.0%₩36.8M+33.9%0050%Growing
2024Q4₩69.1M+17.7%20.0%₩34.6M+17.7%0050%Growing
2024Q3₩65.9M-1.7%20.0%₩32.9M-1.7%0050%Mixed
2024Q2₩71.1M-46.9%20.0%₩35.5M-46.9%0050%Mixed
2024Q1₩54.9M-63.7%20.0%₩27.4M-63.7%0050%Mixed
2023Q4₩58.8M-61.2%20.0%₩29.4M-61.2%0050%Mixed
2023Q3₩67M-54.8%20.0%₩33.5M-54.8%0150%Mixed
2023Q2₩133.9M-12.7%20.0%₩67M-12.7%01100%Mixed
2023Q1₩151.3M+65.4%20.0%₩75.7M+65.4%00150%Growing
2022Q4₩151.4M+20.6%20.0%₩75.7M+20.6%00150%Growing
2022Q3₩148.1M+29.8%20.0%₩74.1M+29.8%00150%Growing
2022Q2₩153.4M+54.3%20.0%₩76.7M+54.3%00150%Growing
2022Q1₩91.5M-6.7%20.0%₩45.7M-6.7%00150%Mixed
2021Q4₩125.5M2₩62.8M00150%
2021Q3₩114.1M2₩57M00150%
2021Q2₩99.4M2₩49.7M00150%
2021Q1₩98.1M2₩49M10150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.