SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)₩8.7M▼ -69.3% YoY
Stores7±0.0% YoY
Sales per store₩1.2M▼ -69.3% YoY

Reading this area Against a year earlier, estimated sales -69.3%, stores 0.0% and sales per store -69.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +49.0%
Stores±0.0%
Sales per store▲ +49.0%
Market size
Estimated sales (quarter)
₩8.7M
vs 2024Q4
-69.3%
Estimated transactions
281
Per-store economics
Estimated sales per store
₩1.2M
vs a year ago
-69.3%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩302K – ₩55.6M
20212022202320242025
₩5.8M₩8.7M
Stores7 – 7
20212022202320242025
77
Sales per store₩43K – ₩7.9M
20212022202320242025
₩834K₩1.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -69.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2M₩8.7M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩280K₩1.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2186%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s12%
  • 40s0%
  • 50s86%
  • 60+3%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon45%
  • Tue18%
  • Wed23%
  • Thu3%
  • Fri0%
  • Sat12%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8.7M-69.3%70.0%₩1.2M-69.3%000%Mixed
2025Q3₩573K-99.0%70.0%₩82K-99.0%000%Mixed
2025Q2₩2.7M-65.2%70.0%₩393K-65.2%000%Mixed
2025Q1₩4.6M+136.0%70.0%₩660K+136.0%000%Growing
2024Q4₩28.3M-1.6%70.0%₩4M-1.6%000%Mixed
2024Q3₩55.6M+3354.3%70.0%₩7.9M+3354.3%000%Growing
2024Q2₩7.9M70.0%₩1.1M000%
2024Q1₩2M-88.7%70.0%₩280K-88.7%000%Mixed
2023Q4₩28.8M+668.0%70.0%₩4.1M+668.0%000%Growing
2023Q3₩1.6M-17.8%70.0%₩230K-17.8%110%Mixed
2023Q270.0%000%
2023Q1₩17.4M70.0%₩2.5M000%
2022Q4₩3.7M-73.4%70.0%₩536K-73.4%000%Mixed
2022Q3₩2M-62.0%70.0%₩280K-62.0%000%Mixed
2022Q2₩302K-89.7%70.0%₩43K-89.7%000%Mixed
2022Q170.0%000%
2021Q4₩14.1M7₩2M000%
2021Q3₩5.2M7₩736K000%
2021Q2₩2.9M7₩419K000%
2021Q1₩5.8M7₩834K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.