SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.8M▲ +14050.0% YoY
Stores3▼ -25.0% YoY
Sales per store₩5.9M▲ +18766.6% YoY

Reading this area Against a year earlier, estimated sales +14050.0%, stores -25.0% and sales per store +18766.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -66.4%
Stores▼ -25.0%
Sales per store▼ -55.2%
Market size
Estimated sales (quarter)
₩17.8M
vs 2024Q4
+14050.0%
Estimated transactions
598
Per-store economics
Estimated sales per store
₩5.9M
vs a year ago
+18766.6%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩126K – ₩53.1M
20212022202320242025
₩53M₩17.8M
Stores3 – 6
20212022202320242025
43
Sales per store₩31K – ₩13.3M
20212022202320242025
₩13.3M₩5.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +14050.0%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩7.8M₩17.8M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩1.9M₩5.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1141%
  • 11–1435%
  • 14–178%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s30%
  • 40s10%
  • 50s44%
  • 60+0%
Weekday / weekend
  • Weekday42%
  • Weekend58%
Day of week
  • Mon5%
  • Tue6%
  • Wed8%
  • Thu9%
  • Fri13%
  • Sat41%
  • Sun18%
Gender
  • Male92%
  • Female8%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.8M+14050.0%3-25.0%₩5.9M+18766.6%010%Mixed
2025Q3₩6M+1.9%40.0%₩1.5M+1.9%000%Mixed
2025Q2₩10.5M+63.1%40.0%₩2.6M+63.1%000%Growing
2025Q1₩5M-36.2%40.0%₩1.2M-36.2%000%Mixed
2024Q4₩126K-99.1%4-33.3%₩31K-98.6%000%Shrinking
2024Q3₩5.9M-17.0%4-20.0%₩1.5M+3.8%000%Shrinking
2024Q2₩6.4M+45.0%4-33.3%₩1.6M+117.6%000%Mixed
2024Q1₩7.8M+50.5%4-20.0%₩1.9M+88.1%020%Mixed
2023Q4₩13.9M+10.5%6+50.0%₩2.3M-26.3%100%Competition inflow
2023Q3₩7.1M-33.9%5+25.0%₩1.4M-47.1%010%Possible crowding
2023Q2₩4.4M-78.6%6+20.0%₩740K-82.2%100%Possible crowding
2023Q1₩5.2M-62.5%50.0%₩1M-62.5%100%Mixed
2022Q4₩12.6M+28.4%4-20.0%₩3.1M+60.5%000%Mixed
2022Q3₩10.7M-63.3%4-33.3%₩2.7M-44.9%010%Shrinking
2022Q2₩20.8M-60.9%5-16.7%₩4.2M-53.1%000%Shrinking
2022Q1₩13.8M-74.1%5+25.0%₩2.8M-79.3%000%Possible crowding
2021Q4₩9.8M5₩2M010%
2021Q3₩29.1M6₩4.8M000%
2021Q2₩53.1M6₩8.8M200%
2021Q1₩53M4₩13.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.