SEOUL COMMERCIAL AREA

홍릉시장 골목상권

동대문구제기동· Area 69,877 m² · Area code 3110199 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩32.6M▲ +105.8% YoY
Stores13▲ +8.3% YoY
Sales per store₩2.5M▲ +89.9% YoY

Reading this area Estimated sales rose 105.8% from a year earlier while stores were up 8.3%, so sales per store also rose 89.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +237.8%
Stores±0.0%
Sales per store▲ +237.8%
Market size
Estimated sales (quarter)
₩32.6M
vs 2024Q4
+105.8%
Estimated transactions
1,067
Per-store economics
Estimated sales per store
₩2.5M
vs a year ago
+89.9%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.4M – ₩49M
20212022202320242025
₩9.6M₩32.6M
Stores10 – 13
20212022202320242025
1313
Sales per store₩114K – ₩4.2M
20212022202320242025
₩742K₩2.5M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share0% – 10%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +105.8%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩21.2M₩32.6M
Stores 2024 Q1 → 2025 Q4
1113
Sales per store 2024 Q1 → 2025 Q4
₩1.9M₩2.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–1131%
  • 11–1426%
  • 14–176%
  • 17–2115%
  • 21–2411%
Age
  • 10s0%
  • 20s3%
  • 30s16%
  • 40s13%
  • 50s18%
  • 60+50%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon8%
  • Tue13%
  • Wed34%
  • Thu8%
  • Fri8%
  • Sat17%
  • Sun12%
Gender
  • Male78%
  • Female22%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩32.6M+105.8%13+8.3%₩2.5M+89.9%100%Growing
2025Q3₩6.4M-87.0%120.0%₩532K-87.0%000%Mixed
2025Q2₩6.3M-75.2%12+9.1%₩529K-77.3%000%Possible crowding
2025Q1₩5.5M-73.9%12+9.1%₩462K-76.1%000%Possible crowding
2024Q4₩15.8M+29.0%12+9.1%₩1.3M+18.2%000%Growing
2024Q3₩49M+159.2%12+9.1%₩4.1M+137.6%110%Growing
2024Q2₩25.6M-38.7%11+10.0%₩2.3M-44.3%009%Possible crowding
2024Q1₩21.2M-17.7%110.0%₩1.9M-17.7%009%Mixed
2023Q4₩12.3M-56.1%11-8.3%₩1.1M-52.1%009%Shrinking
2023Q3₩18.9M+0.1%11-8.3%₩1.7M+9.2%109%Possible recovery
2023Q2₩41.8M+56.8%10-16.7%₩4.2M+88.2%0110%Mixed
2023Q1₩25.8M-22.5%11-8.3%₩2.3M-15.5%019%Shrinking
2022Q4₩28M+1953.7%120.0%₩2.3M+1953.7%008%Growing
2022Q3₩18.9M+440.0%120.0%₩1.6M+440.0%008%Growing
2022Q2₩26.6M+79.9%12-7.7%₩2.2M+94.9%008%Mixed
2022Q1₩33.3M+245.5%12-7.7%₩2.8M+274.3%108%Mixed
2021Q4₩1.4M12₩114K000%
2021Q3₩3.5M12₩291K010%
2021Q2₩14.8M13₩1.1M000%
2021Q1₩9.6M13₩742K010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.