SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩78.4M▼ -20.4% YoY
Stores7±0.0% YoY
Sales per store₩11.2M▼ -20.4% YoY

Reading this area Against a year earlier, estimated sales -20.4%, stores 0.0% and sales per store -20.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -48.8%
Stores▼ -22.2%
Sales per store▼ -34.2%
Market size
Estimated sales (quarter)
₩78.4M
vs 2024Q4
-20.4%
Estimated transactions
5,921
Per-store economics
Estimated sales per store
₩11.2M
vs a year ago
-20.4%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45.8M – ₩235.8M
20212022202320242025
₩153.3M₩78.4M
Stores7 – 12
20212022202320242025
97
Sales per store₩6.5M – ₩23.6M
20212022202320242025
₩17M₩11.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
14% (1/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩139.8M₩78.4M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩17.5M₩11.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1429%
  • 14–1724%
  • 17–2141%
  • 21–244%
Age
  • 10s7%
  • 20s33%
  • 30s13%
  • 40s20%
  • 50s19%
  • 60+8%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon14%
  • Tue14%
  • Wed18%
  • Thu14%
  • Fri10%
  • Sat14%
  • Sun17%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩78.4M-20.4%70.0%₩11.2M-20.4%0014%Mixed
2025Q3₩63.5M-33.7%7-12.5%₩9.1M-24.2%0014%Shrinking
2025Q2₩62.2M-57.6%7-12.5%₩8.9M-51.6%0014%Shrinking
2025Q1₩45.8M-67.2%7-12.5%₩6.5M-62.5%0014%Shrinking
2024Q4₩98.6M-46.3%7-22.2%₩14.1M-31.0%0214%Shrinking
2024Q3₩95.7M-52.8%8-20.0%₩12M-41.1%0025%Shrinking
2024Q2₩146.7M-37.8%8-20.0%₩18.3M-22.2%1125%Shrinking
2024Q1₩139.8M-22.7%8-11.1%₩17.5M-13.1%0125%Shrinking
2023Q4₩183.6M+2.1%9-10.0%₩20.4M+13.5%1222%Possible recovery
2023Q3₩202.9M+133.5%100.0%₩20.3M+133.5%0020%Growing
2023Q2₩235.8M+111.6%10-16.7%₩23.6M+153.9%2020%Mixed
2023Q1₩180.9M+78.0%9-10.0%₩20.1M+97.8%0111%Mixed
2022Q4₩179.8M+20.4%100.0%₩18M+20.4%0010%Growing
2022Q3₩86.9M-32.2%100.0%₩8.7M-32.2%0210%Mixed
2022Q2₩111.4M-20.3%12+20.0%₩9.3M-33.6%208%Possible crowding
2022Q1₩101.6M-33.7%10+11.1%₩10.2M-40.3%0010%Possible crowding
2021Q4₩149.3M10₩14.9M0010%
2021Q3₩128.1M10₩12.8M0010%
2021Q2₩139.8M10₩14M2010%
2021Q1₩153.3M9₩17M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.