SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩753M▼ -2.7% YoY
Stores1▼ -75.0% YoY
Sales per store₩753M▲ +289.4% YoY

Reading this area Stores fell 75.0% from a year earlier while estimated sales held at -2.7%, so sales per store rose 289.4%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.2%
Stores±0.0%
Sales per store▲ +30.2%
Market size
Estimated sales (quarter)
₩753M
vs 2024Q4
-2.7%
Estimated transactions
77,255
Per-store economics
Estimated sales per store
₩753M
vs a year ago
+289.4%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩578.1M – ₩882.8M
20212022202320242025
₩578.1M₩753M
Stores1 – 4
20212022202320242025
11
Sales per store₩193.4M – ₩875.1M
20212022202320242025
₩578.1M₩753M
Openings0 – 5
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share333% – 1400%
20212022202320242025
1200%1300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.7%, stores YoY -75.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-75.0%
Franchise share
1300% (13/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩679.7M₩753M
Stores 2024 Q1 → 2025 Q4
31
Sales per store 2024 Q1 → 2025 Q4
₩226.6M₩753M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1432%
  • 14–1720%
  • 17–2129%
  • 21–249%
Age
  • 10s5%
  • 20s26%
  • 30s20%
  • 40s21%
  • 50s22%
  • 60+6%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue16%
  • Wed16%
  • Thu15%
  • Fri13%
  • Sat14%
  • Sun13%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩753M-2.7%1-75.0%₩753M+289.4%011300%Possible recovery
2025Q3₩751.6M+10.6%2-33.3%₩375.8M+65.9%01650%Mixed
2025Q2₩882.8M+2.4%30.0%₩294.3M+2.4%02433%Mixed
2025Q1₩668.7M-1.6%30.0%₩222.9M-1.6%11500%Mixed
2024Q4₩773.5M+0.0%4+33.3%₩193.4M-25.0%50350%Possible crowding
2024Q3₩679.7M-13.6%3+50.0%₩226.6M-42.4%11333%Possible crowding
2024Q2₩862.1M-1.5%3+200.0%₩287.4M-67.2%01333%Possible crowding
2024Q1₩679.7M-11.9%3+200.0%₩226.6M-70.6%11367%Possible crowding
2023Q4₩773.3M-4.8%3+50.0%₩257.8M-36.5%22367%Possible crowding
2023Q3₩786.7M+6.1%2+100.0%₩393.4M-46.9%10600%Competition inflow
2023Q2₩875.1M+12.4%10.0%₩875.1M+12.4%021200%Growing
2023Q1₩771.9M+32.3%10.0%₩771.9M+32.3%011400%Growing
2022Q4₩812.1M+24.2%2+100.0%₩406M-37.9%10700%Competition inflow
2022Q3₩741.2M+19.4%10.0%₩741.2M+19.4%001400%Growing
2022Q2₩778.7M+21.6%10.0%₩778.7M+21.6%001400%Growing
2022Q1₩583.4M+0.9%10.0%₩583.4M+0.9%001400%Mixed
2021Q4₩653.8M1₩653.8M201400%
2021Q3₩620.9M1₩620.9M001200%
2021Q2₩640.6M1₩640.6M001200%
2021Q1₩578.1M1₩578.1M001200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.