SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

서적 2025 Q4 · Seoul data

Estimated sales (quarter)₩463.4MYoY
Stores4±0.0% YoY
Sales per store₩115.8MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +86.8%
Stores▲ +33.3%
Sales per store▲ +40.1%
Market size
Estimated sales (quarter)
₩463.4M
vs 2024Q4
Estimated transactions
1,739
Per-store economics
Estimated sales per store
₩115.8M
vs a year ago
Per transaction
₩266K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩147.9M – ₩741.1M
20212022202320242025
₩248.1M₩463.4M
Stores3 – 4
20212022202320242025
34
Sales per store₩37M – ₩247M
20212022202320242025
₩82.7M₩115.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩463.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩115.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1136%
  • 11–1429%
  • 14–1734%
  • 17–211%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s93%
  • 40s7%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon14%
  • Tue30%
  • Wed25%
  • Thu21%
  • Fri10%
  • Sat0%
  • Sun0%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩463.4M40.0%₩115.8M000%
2025Q340.0%000%
2025Q240.0%000%
2025Q1₩313.1M40.0%₩78.3M000%
2024Q440.0%000%
2024Q34+33.3%000%
2024Q2₩147.9M4+33.3%₩37M000%
2024Q14+33.3%000%
2023Q44+33.3%100%
2023Q330.0%000%
2023Q230.0%000%
2023Q1₩158.5M-71.7%30.0%₩52.8M-71.7%000%Mixed
2022Q4₩256.5M-65.4%30.0%₩85.5M-65.4%000%Mixed
2022Q3₩459.4M+57.7%30.0%₩153.1M+57.7%000%Growing
2022Q2₩619.6M+80.0%30.0%₩206.5M+80.0%000%Growing
2022Q1₩560.7M+126.0%30.0%₩186.9M+126.0%000%Growing
2021Q4₩741.1M3₩247M000%
2021Q3₩291.3M3₩97.1M000%
2021Q2₩344.3M3₩114.8M000%
2021Q1₩248.1M3₩82.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.